Shemaroo Entertainment unveils Hindi movie channel Shemaroo Josh

The FTA Hindi movie channel will be available on DD Free Dish, DTH platforms and cable networks

by e4m Staff
Published: Sep 1, 2025 12:17 PM | 1 min read

Shemaroo Entertainment Ltd has announced the launch of Shemaroo Josh, a Hindi movie channel.

Chumbak TV now takes on a new identity as Shemaroo Josh.

Hiren Gada, CEO – Shemaroo Entertainment Ltd., said: “Shemaroo has been an integral part of India’s cinematic journey, entertaining millions through one of the largest Bollywood libraries and its presence across multiple platforms. Shemaroo Josh is a natural extension of this legacy, reflecting our deep understanding of the Indian audience, their evolving tastes, and their enduring love for movies. With Shemaroo Josh, we bring renewed energy and a sharper focus on what excites the masses, strengthening our commitment to keep India entertained every single day.”

Sandeep Gupta, COO – Broadcasting Business, Shemaroo Entertainment Ltd., stated: “Shemaroo Josh marks our strategic leap into India’s most loved television genre: movies. In a world of endless choices, the joy of watching a blockbuster with family on TV remains unmatched. Shemaroo Josh is our tribute to that timeless habit, brought alive through a fresh, high-energy channel that turns every film into an event. Having established a strong broadcast presence with our general entertainment channels, this launch reflects our larger mission to grow with scale, connect with relevance, and keep cinema at the heart of Shemaroo’s legacy.”
Shemaroo Josh will be available on DD Free Dish, all DTH platforms, and cable networks.