Samsung’s CSR drive for underprivileged children

Samsung Hope Project helps underprivileged children get education. High profile jury selects Aid India and Smile Foundation as partners for the cause

e4m by exchange4media Staff
Updated: Feb 17, 2012 7:47 AM
Samsung’s CSR drive for underprivileged children

Samsung Electronics Co Ltd has announced the launch of Samsung Hope Project, which aims to make a difference in the lives of underprivileged children by providing them quality education. Samsung aims to reach out to children across 100 villages in Tamil Nadu through Aid India, its selected partner and in Delhi/ Uttar Pradesh through Smile Foundation. Consumers too will get an opportunity to participate in this educational initiative and support this movement. For every Galaxy Note sold in the period between February and June 2012, Samsung will contribute Rs 100 towards supporting the selected projects.

“The Samsung HOPE Project that we are launching today is aligned with our Global Hope for Children programme that seeks to bring attention to the worldwide need for childhood education and healthcare. Through the Samsung Hope Project, not only do we aim to provide good quality education to under privileged children, but also create an environment which is conducive to their overall growth and development. By using modern teaching methods and available technology, our objective is to ensure that children are encouraged to go to schools and are mainstreamed. We are pleased to partner with Aid India and Smile Foundation and are confident that together we will be able to make a difference,” said BD Park, President & CEO, South West Asia HQ & Managing Director , Samsung India Electronics Pvt Ltd.

Samsung had constituted a high profile jury to evaluate and select partners for this programme. The jury was headed by Dr Raghunath A Mashelkar, former Director General of Council of Scientific and Industrial Research (CSIR), and currently the President of Indian National Science Academy (INSA).


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