Over 15,000 flock to Jeddah’s first mega entertainment show hosted by MediaOne TV
The chief guest at ‘Asian Night 2020 Expatriate Festival’ was actor Prithviraj Sukumaran
Thousands of people flocked to Jeddah Equestrian Ground on Friday to witness ‘Asian Night 2020 Expatriate Festival’ (Pravasolsavam) organized by Malayalam television channel ‘MediaOne’ from Kerala.
MediaOne is the leading news channel in Kerala. Also the Channel enjoys No.1 position in viewership among Malayalees in Gulf countries.
MediaOne has 14.8 million viewers (source: BARC Wk 1-4: 2020 All 2+, Kerala U+R ) in Kerala and 3.2 million viewers in Gulf countries.
For the first time in its history, Jeddah witnessed such a mega Indian entertainment show with the mammoth participation of more than 15,000 lovers of art and music. The five-hour long high voltage musical and cultural show mesmerized the audience and evoked intense nostalgic feelings in them. Hundreds of artists from India also attended the event
The Indian TV channel’s show was the first of its kind being held in the Kingdom with the approval of the General Entertainment Authority after opening up of the entertainment sector. Hundreds of expatriate families from all parts of Jeddah as well as from Makkah, Madinah, Taif, Yanbu, Rabigh and Qunfudah witnessed the event.
Actor Prithviraj Sukumaran, the chief guest, inaugurated the show in the presence of Saudi and Indian dignitaries. They included Prince Abdul Aziz Bin Faisal, Assam Al-Jifri, MediaOne Vice Chairman P Mujeeburahman, Business Head M Sajith, Director A Suhail, Advisory Board Member Rahim Pattarkadavan, K M Basheer, N K Abdurahim, A Najmuddeen as well as sponsors of the event.
Prithviraj said in his speech that he was witnessing for the first time such a mammoth gathering of expatriates in a Gulf country. He congratulated the people of Jeddah and Saudi Arabia for their love of art and music. “The expatriate festival is the embodiment of inclusive Kerala culture. Expatriates are the backbone of Kerala in all sense of the word,” he said, while expressing his gratification to attend the first mega show of MediaOne, the only licensed Indian channel in the Kingdom.
Prithviraj, who is also director and producer of films, is the winner of several state and national film awards. He made his directorial debut in 2019 with Lucifer, which became the highest-grossing Malayalam film ever and grossed Rs 2 billion at the Box Office. He is also the lead actor in ‘Aadujeevitham’ (Goat Life), a survival drama based on the real life of Najeeb, an Indian immigrant who worked as a shepherd in Saudi Arabia.
The performance of the musical band, led by Stephen Devassy, also captivated the audience. Devassy was joined by Indian playback singers Vidhu Prathap, Manjari and Anwar Sadat. The performance by violinist Fancis Xavier was another attraction.
Surabhi Lakshmi, winner of the Best Actress National Film Award, performed comedy skits on contemporary issues along with artists Nawas Vallikkunnu and Kabeer with Raj Kalesh as the anchor.
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