Nothing unveils collabs with ace photographer Jordan Hemingway

Nothing, the London-based technology company, has unveiled its collaboration with photographer and director Jordan Hemingway. He has shot the creative portrait-led campaign for Nothing's first over-ear headphones, Headphone and developed custom camera presets for Nothing’s smartphones.

Jordan Hemingway is a New Jersey-born, London-based photographer and filmmaker known for his narrative, visceral visual style.

His distinctive lens has shaped campaigns for Louis Vuitton, Chanel, Mugler, Prada, and Gucci. A longtime collaborator of FKA Twigs, has co-directed her live shows with her, directed music videos, and driven the creative across full album rollout.

Jordan said of the collaboration, “I first found myself at Nothing’s office a few years ago for an unrelated meeting to the Headphone (1) project. Even then, their spirit of innovation and fearless exploration left a mark on me. To return now, years later, to build something together is not just exciting, it’s an honour.”

Nothing’s Senior Director of Brand & Creative (Global) Ryan Latham said, “Working with Jordan was an instinctive fit, the team was drawn to his signature aesthetic that blends honesty, beauty, and raw brutality with innovation. His ability to challenge the traditional norms in the fashion space felt like an alignment to how we wanted to convey Headphone.”

Ryan continued, “We loved the idea of portraiture to capture unique personalities. Jordan's work equally spans music and culture, and we knew he would bring experimentation and something very fresh to the campaign. His love of technology and the process felt like a real parallel with our own design team and made the whole project interesting and fun.”