‘Namaste Cannes’ launch celebrates the rise of India’s soft power at Festival de Cannes

The book was unveiled at an exclusive cocktail evening hosted at the iconic Carlton Hotel in Cannes

by e4m Staff
Published: May 18, 2025 11:37 AM | 2 min read

The growing global influence of Indian cinema took center stage at the prestigious Festival de Cannes with the launch of Namaste Cannes: The Rise of India’s Soft Power at the World’s Premiere Film Festival, authored by veteran Cannes insider and cultural chronicler Bhuvan Lall.

The book was unveiled at an exclusive cocktail evening hosted at the iconic Carlton Hotel in Cannes. The launch event drew an eclectic mix of Indian and international film luminaries, including legendary Hollywood producer Ashok Amritraj, business tycoon Prakash Hinduja, Global Gate Chairman William Pfeiffer, and acclaimed Indian filmmakers Rima Das and Sudhir Mishra.

Namaste Cannes offers an immersive account of India’s cinematic journey at Cannes since the festival’s inception in 1946. Through a compelling narrative, Lall captures how India’s vibrant storytelling, auteur filmmakers, and spirited film industry have played a defining role in shaping global perceptions and expanding India’s soft power.

The book pays tribute to Satyajit Ray’s enduring legacy and celebrates the pioneering spirit of Indian auteurs and producers who have consistently made their mark at Cannes, from earning standing ovations to closing global distribution deals at the Marché du Film.

With decades of personal experience at the festival, Lall brings readers behind the scenes to iconic moments and untold stories of Indian cinema’s international ascent. From red carpet triumphs to intimate industry milestones, Namaste Cannes chronicles a powerful cultural evolution that continues to inspire dreamers and creators alike.

Namaste Cannes is now available for purchase globally on Amazon.