Mr. Murthy Is Back With The New Voltas AC Campaign This Summer

New Voltas AC ad has an ‘Unwanted Atithi’ who wants Mr Murthy’s newest possession all to himself

e4m by exchange4media Staff
Updated: May 10, 2018 10:11 AM

The summers have already made a strong presence felt throughout the country.India Meteorological Department (IMD) haspredicted this summer season to be the toughest, with the average temperatures increasing in 2018. With power prices already going through the roof this summer, one might be losing sweat over running huge electricity bills in these months.

Many families worry about big electricity bills in summers and exercise militant control over AC usage. But Voltas, India’s No. 1 AC brand, has innovated to make their products more efficient and pocket friendly. Its Two-Stage Steady Cool Compressor delivers consistent cooling and savings. With their new offering, consumers can ‘sleep peacefully’ knowing that their reliable brand has taken care of their fears.

With summers come all types of ad campaigns for cooling products. Cutting across the mundane is the smart and humble Mr. Murthy with Voltas bringing back the much loved character for Voltas All Star Inverter ACs. But this time, he is riddled with an ‘Unwanted Atithi’ who wants Murthy’s newest possession all to himself.

‘Murthy and Unwanted Atithi’

The grounded, down-to-earth and hardworking householder Murthy is a man for all weathers. Since 2012, he has been keeping his cool with bosses, in-laws, family and now his unwanted guest with slice of life humour that has become synonymous with Voltas’ brand.

Murthy’s unwanted guest keeps control of both the TV remote and his Voltas AC to not use power at his own home. He drinks his coffee, sleeps on his couch and compliments Murthy for his comfortable house. But Murthy doesn’t mind that his guest is taking advantage of his benevolence and using his AC throughout the day because of his ‘Atithi Devo Bhava’ philosophy. He is smart as he has invested in the Voltas All Star Inverter AC with two-stage steady cool compressor which gives the double benefit of steady cooling along with steady savings. ‘Chain Ki Neend’ for everybody indeed!

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