Life OK launches Bollywood awards called Life OK NOW Awards

To be held every month, Akshay Kumar is the face of the 1st Life OK NOW Awards. Winners will be selected through a public voting campaign

e4m by exchange4media Staff
Updated: May 14, 2014 5:29 PM
Life OK launches Bollywood awards called Life OK NOW Awards

Life OK in partnership with BIG Productions has introduced Life OK Now Awards, India’s first Instant awards to celebrate excellence in the field of film, music and television. The best entertainers from the film, music and television fraternities will be brought to the fore with a 100 per cent audience voting campaign. To be held every month, Life OK NOW Awards will recognize and honour talent from the previous month in a glitzy awards ceremony. Bollywood star Akshay Kumar has been roped in as the face of the first edition of the awards.

Announcing the launch of this innovative property, Ajit Thakur, General Manager, Life OK, said, “Captivating audiences with innovative and resonating content is one of our key strengths. Being India’s fastest growing GEC, our content innovations has cemented our connect with family audiences and every launch of ours has taken this connect a notch higher. After the immensely successful Life OK Screen Awards, we are now presenting industry’s first instant 100 per cent public voting awards, Life OK NOW Awards. This one-of-a-kind award will give an opportunity to the audiences to vote for, celebrate and cherish their favourite stars instantly & regularly. We are glad to be associated with BIG Productions and together we are all set to create fabulous entertainment for our viewers.”

Vipul Shah, one of India’s leading film producers and directors, said, “It is my pleasure to be associated with Life OK NOW Awards and for my film Holiday, a soldier is never off duty, it’s a great association. This is the first time that I have associated with Life Ok for any of my films and it’s a fantastic association. This is the only award where your vote will decide the winner.”

Conceptualized by Life OK, the awards will be produced by BIG Productions and have 92.7 BIG FM as the radio partner. As a part of the promotional campaign, Life OK will be creating engagement and excitement throughout the country by promoting various award categories across multiple media platforms. The awards property will reach huge HSM audiences through Life OK’s massive distribution network.

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