Haldiram’s teams up with L Catterton in strategic deal

With the partnership, Haldiram’s will be able to tap into L Catterton’s global consumer sector expertise

by e4m Staff
Published: Dec 18, 2025 3:25 PM | 1 min read

L Catterton has entered into a strategic partnership with and invested in Haldiram’s. The collaboration aims to fortify Haldiram’s market leadership in the country and accelerate its international expansion on the back of its robust fundamentals, brand equity, and growth potential.

With the partnership, Haldiram’s will be able to tap into L Catterton’s global consumer sector expertise, operating prowess, and industry network, as well as local talent, insights, and relationships.

Sanjiv Mehta, L Catterton’s Executive Chairman of India, the former Chairman/CEO and Managing Director of Hindustan Unilever Limited commented, “Haldiram’s is an iconic Indian brand that resonates across the country as the undisputed leader in the ethnic snacks category and has significant potential to become a global brand in the packaged snacks space. We are delighted to back Haldiram’s and drive further growth in India’s evolving and flourishing consumer market, as well as galvanise its internationalisation.”

L Catterton has experience in building brands in the packaged food space across the world. Current and past investments in the space include Cholula Hot Sauce, Farmley, Ferrara Candy Company, Goodles, Kettle Foods, Kodiak, Little Moons, NotCo, Planted, and Plum Organics.