Games Reckitt Benckiser plays

Reckitt Benckiser has unveiled a suite of crazieRBrands online and mobile games that let players win an amazing global adventure...

e4m by exchange4media Staff
Updated: Oct 20, 2011 8:56 AM
Games Reckitt Benckiser plays

Reckitt Benckiser (RB), the global consumer products giant and parent of brands like Clearasil, Durex, Dettol, Harpic, Lizol, Veet, and Mortien, has announced the launch of a collection of online and mobile mini-games, called crazieRBrands. These games are available on and players have the opportunity to win an exciting and unforgettable trip for two, worth nearly £8,000, to one of eight amazing destinations worldwide – including New York, Cape Town, Bangkok, Barcelona, Switzerland, Iceland, Brazil or India.

Commenting on the gaming initiative, Chander Mohan Sethi, Regional Director – South Asia, Chairman and Managing Director, Reckitt Benckiser (India) Ltd, said, “To continue our rapid growth we are always looking for innovative ways to make ourselves better known among the next generation of managers. These games are a great idea to help people make the connection with RB and the speed at which our business operates.”

The selection of eight minigames in the crazieRBrands suite includes fast action and memory games presented by some of RB’s most famous Powerbrands. The Veet game lends an air of humour to the leg-waxing task and even cleaning a toilet bowl is rendered fun when playing the Lizol game. Each of the crazieRBrands games rewards the player with the sense of achievement that comes with being at the top of their mental game – in addition to the potential to win an exciting trip for two.

The online and mobile crazieRBrands games are designed to raise awareness of RB’s corporate brand among students and graduates early in their career, by improving recall of the RB brand and tying it back to its iconic, innovative Powerbrands such as Dettol, Harpic, Veet, Lizol, Durex and Clearasil. The games aim at further increasing the recall with the RB Brand.

The crazieRBrands suite of games is available on iPhone and Android, putting RB squarely in the sweet-spot of its target demographic. The games are available online on and are supported by a social media seeding strategy, which targets relevant gaming portals, news groups and communities. In order to start playing and enter to win the amazing global adventure, participants simply need to leave their score on the leaderboard and enter themselves into the prize draw.

The crazierBRands games and mobile app have been developed in partnership with The Workroom and social media agency TAMBA.

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