Reckitt Benckiser re-launches PoweRBrands on Facebook?blur=25

PoweRBrands allows players to live a virtual life of a Reckitt Benckiser executive & eventually getting the chance to become the Global President

exchange4media Staff Feb 7, 2012 8:57 AM

Sustaining a cult brand is herculean - CM Sethi, Reckitt Benckiser?blur=25

Chander Mohan Sethi, CMD, Reckitt Benckiser, delivered his keynote address at the Pitch CMO Summit by talking on what it takes to keep a cult brand like Dettol relevant with changing times.

Neha Goel Nov 22, 2011 8:13 AM

Pitch CMO Summit 2011 kicks off in Mumbai today?blur=25

Stage is set for the three-city Pitch CMO Summit 2011, which gets underway in Mumbai today. The Summit will see marketing veterans like Chander Mohan Sethi (Reckitt Benckiser), Lutz Kothe (Volkswagen), Krishnadeep Baruah (RIM India), Anuradha Aggarwal (Vodafone India) and many others as speakers...

exchange4media Staff Nov 21, 2011 10:20 AM

Games Reckitt Benckiser plays?blur=25

Reckitt Benckiser has unveiled a suite of crazieRBrands online and mobile games that let players win an amazing global adventure...

exchange4media Staff Oct 20, 2011 8:56 AM

Pitch Exclusive: Chander Mohan Sethi’s secret ingredients to keep cult brands alive?blur=25

In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic, etc. These brands have maintained their cult status over the decades despite changing Indian consumer preferences. Chander Mohan Sethi, CMD, Reckitt Benckiser will reveal how this was achieved.

exchange4media Staff Oct 4, 2011 8:40 AM

Reckitt Benckiser’s CSR moves for Dettol?blur=25

Reckitt Benckiser has been undertaking various outreach programmes to promote health and hygiene across the India as part of its CSR initiatives for brand Dettol. The FMCG company on September 28, 2011 unveiled its hygiene behaviour study, called ‘The Dettol Habit Study’, and said that it would further fortify its presence in both urban and rural areas.

exchange4media Staff Sep 29, 2011 8:55 AM

Pitch CMO Summit: CM Sethi, Neeraj Chandra, Sandeep Kaul to lead discussions?blur=25

The much awaited annual Pitch CMO Summit is back, celebrating eight years of engaging marketers. This year, the Summit will be held in three cities – Mumbai (November 21), Bangalore (November 23) and New Delhi (November 25). The theme for the Summit this year is ‘Indian Marketing: Breaking New Grounds’.

exchange4media Staff Sep 16, 2011 12:07 PM

Ad Review: Up, Up and Away – Veet’s new TVC shows the right way?blur=25

Veet has launched a new commercial to promote its two-year old product Veet Wax Strip with new EasyGrip tab to make the task of waxing easier and convenient for women. Euro RSCG has created the new commercial featuring brand ambassador Katrina Kaif, asking girls to pull up their confidence by making the strips a part of their daily beauty regime.

Deepika Bhardwaj Sep 8, 2011 10:26 AM

Reckitt Benckiser takes online gaming route to promote brand identity?blur=25

Reckitt Benckiser’s (RB) online free runner game – Urban Thrill – builds on past successes of its social media initiatives and is aimed at helping improve recall with the RB brand.

exchange4media Staff Apr 19, 2011 8:42 AM

Integrated marketing is pre-given and precedes advertising?blur=25

When it comes to integrated marketing versus advertising, business heads are all for the former, as Chander Mohan Sethi, Chairman & Managing Director, Reckitt Benckiser, reiterated, integrated marketing had been happening for decades.

exchange4media Staff Apr 1, 2011 10:30 AM