Big Magic launches multi-media marketing campaign across key HSMs

The campaign is aimed at communicating channel availability in newer geographies. The two-month long campaign sees a mix of traditional & non-traditional media

e4m by exchange4media Staff
Updated: Oct 17, 2013 8:47 AM
Big Magic launches multi-media marketing campaign across key HSMs

Big Magic, the flagship general entertainment channel from Reliance Broadcast Network, has rolled out a multi-media marketing campaign. The two-month comprehensive and integrated campaign sees a mix of traditional and non-traditional media across television, cinema screens, radio and digital. With a marketing mix that connects with consumers across touch points through the day, the campaign will be spread across external media platforms, while also optimising the company’s internal media muscle to ensure mileage. The campaign, which kick-started last week, will run till the end of November.

With a communication built to convey the availability of the channel in more geographies and fresh and newer content, the campaign is aimed at garnering greater eyeballs for its differentiated content. The creative idea is to make Big Magic the destination for the best Hindi television entertainment with a mix of drama, comedy and more.

Commenting on the campaign, Sunil Kumaran, Business Head, Big Magic said, “We are rolling out the marketing campaign now that we have our distribution and content in place. This will give a strong impetus to the good growth we are witnessing on the channel. We have created an integrated multi-media campaign, ensuring we connect with our audiences through multiple touch points. We are using TV extensively, along with radio, cinema and digital, to ensure that we reach out to a large base of audience in a short time.”


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