: Flashed Yesterday: Creative ABBYs: SPN is Broadcaster of the Year
Star, ZEEL first and second runners up for Broadcaster, Design Specialist of the Year was Open Strategy & Design, Direct Specialist of the Year was pi Communications, PR Specialist of the Year was Value 360 Communications
The winners for six categories of Creative ABBYs were announced at the ongoing Goafest 2018. The categories were: Broadcaster, Design Specialist, Direct Specialist, PR, Still Craft and Video Craft. Fifty three jury members judged 867 entries in the six categories. A total of 27 gold, 47 silver, and 52 bronze metals were awarded.
Coming to the top 3 winners, Sony Pictures Network emerged the winner as Broadcaster of the Year with 6 metals: 4 Silver, 2 Bronze. Star India bagged 5 metals: 1 Silver and 4 Bronze. Zee Entertainment Enterprise Ltd’s Zee Cinema and Zee Telugu struck Gold and also 1 Silver.
Design Specialist of the Year was Open Strategy & Design that won 6 metals: 1 Gold, 3 Silver and 2 Bronze. Out of the Box won 3 metals: 1 Gold and 2 Silvers. The Social Street won 3 metals: 1 Gold, 1 Silver, 1 Bronze.
Direct Specialist of the Year was pi Communications that won a total of 4 metals: 1 Gold, 2 Silver, 3 Bronze. Dentsu WebChutney bagged 3 metals: 1 Silver, 2 Bronze while Madison BMB won 2 metals: 1 Gold and also a Silver.
PR Specialist of the Year was Value 360 Communications that won 8 metals: 2 Gold, 4 Silver, 3 Bronze. Ad Factors PR won 5 metals: 2 Gold and 3 Silver. Godrej Group won 3 metals: 2 Gold and a Bronze.
Still Craft Specialist of the Year was The Social Street with 4 metals: 2 Gold, and 2 Silver. AutumnWinter Communications & Design won 2 Bronze metals. Amol Jadhav Photography won a Silver.
Early Man Film was Video Craft Specialist of the Year with an impressive 16-metal win: 5 Gold, 4 Silver and 7 Bronze. Oink Films won 3 metals: 1 Silver and 2 Bronze. Red Ice Productions won a silver at third spot in this category.
Danish Khan, EVP and Business Head, Sony Entertainment Television
Broadcaster of the Year
We are delighted! Sony Entertainment Television has always challenged the status quo and initiated cutting edge innovation in content and communication. It feels great to be acknowledged by our peers and industry veterans for our efforts. It is a great motivation for all of us at SET to keeping pushing the envelope.
Kunal Kishore Sinha, Founder & Director, Value 360 Communications
PR Specialist of the Year
To be felicitated as the ‘Agency of the Year’ on such a celebrated platform is truly one of the highest honours I could receive on behalf of Value 360. What makes this accolade all the more cherished is the fact that we were competing with some of the most distinguished agencies in the country, each with a stellar body of work.
Mandeep Malhotra, Co-founder, The Social Street
Still Craft Specialist of the Year
We are extremely proud of the #AskWhy campaign. When you question something, you can change something. So we encouraged young women to ask why. And that is what Bhakti Sharma brings alive in her film where she says, ‘Why can't I be the world’s top swimming champion, and study, why do I need to pick one? I am really happy that the campaign has got a Gold!
Rakhshin Patel, Managing Director. Pi Communications
Direct Specialist of the Year
It's always great to be acknowledged by our peers in the industry. We believe in creating profitable interactions between our clients and their stakeholders. This is clearly a gold standard and therefore doubly profitable. Our longstanding partnership with Aditya Birla Capital, their encouragement and our drive has ensured that this is not the first time we are winning a Gold at the Abbys for our work for them.
Ajit Mohan, CEO, Hotstar
Sarabhai v Sarabhai Take 2 was the reprise of a show that enjoyed immense legacy fandom and love, even after a decade of going off air. We thought it would be exciting to bring fans right into the Sarabhais' living room as they prepared for their comeback. Having it recognized is very exciting - on behalf of the entire team that conceived and produced the campaign at Hotstar, our thanks to Goafest 2018 for the recognition.
Rohit Ohri, Group Chairman & CEO, FCB India
For an agency that is three years old, it feels awesome to have a few visits on to the stage. I have learnt one thing– the only strength of the organization is your people and the trust of your clients. I am elated about the wins, especially with a respectable bunch as the jury. I would love to grow up some day and become one of them!
Praful Akali, Founder & Managing Director, Medulla WYP group
The great thing about ‘The Last Laugh’ is that it is winning big at mainstream awards and not just in the healthcare categories. Two golds in PR at Goafest is recognition of not just the creativity of the campaign but its impact in the real world - the success in starting a conversation on a topic like death, which is taboo in India.
Tanya Dubash, Executive Director & Chief Brand Officer, Godrej Industries
Heartiest congratulations to the team on winning the Gold at the Abbys for L’Affaire, our innovative brand agnostic platform that facilitates meaningful and experiential engagement amongst brands and influencers, and for the PR launch of Godrej Professional, our new range of professional hair colours. The PR and communications industry is evolving in a very dynamic manner and it is very gratifying to be recognized as one of the business conglomerates leading this evolution.
Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster
We are delighted to be honoured with the Abby Gold. With #ZEEForAll, ZEE has taken a strong content and technology initiative to make content on TV accessible for the visually and hearing impaired. It was wonderful to associate with Aamir Khan to create this extraordinary experience through Dangal. Getting recognized for such a special initiative only motivates us even more to make the impossible possible.
Madan Bahal, Managing Director, Adfactors PR
The award is recognition for a very unusual campaign, for a very unusual cause, and for a very unusual client - the Raipur Municipal Corporation. The whole city was mobilized to celebrate cleanliness in the spirit of Swachh Bharat. However, the first award for this campaign came in the form of PM Narendra Modi acknowledging it and the event in his ‘Mann ki Baat’ programme about a month ago. That was very inspiring and is now followed by this award. We are very happy.
Full List of Winners:
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