Goafest

Malhotra spoke about his journey into the Bollywood industry and his favourite advertisements, endorsements and more

exchange4media Staff 09-April-2018

On the concluding day of the fest, the art director spoke on the importance of insight and adopting a human approach to advertising

Misbaah Mansuri 09-April-2018

The dynamic tennis player talks about being a part of India's evolving sports marketing industry and how she fought gender woes to her way to the top

exchange4media Staff 09-April-2018

McCann India - Chairman Asia Pacific, CEO and Chief Creative Officer, spoke about the changing dynamics of advertising in the wake of disruptive technology

Ruhail Amin 09-April-2018

Dentsu Webchutney is Digital and Mobile Specialist of the Year; Medulla WYP Network is Branded Content and Entertainment Specialist of the Year, The Social Street is Creative Agency of the Year

exchange4media Staff 09-April-2018

Rathore, spoke about the controversy over the recent ‘Fake News’ order and its overruling by the Prime Minister at the ongoing Goafest 2018

Ruhail Amin 07-April-2018

Today’s Abby Awards comprise Digital & Mobile, Digital Craft, National Geographic Green Awards, Special Abby, Promotion/Activation, Radio Craft, Radio, Branded Content & Entertainment, Out of Home & Ambient Media, Still Content, Audio Visual Content and Integrated categories

exchange4media Staff 07-April-2018

Star, ZEEL first and second runners up for Broadcaster, Design Specialist of the Year was Open Strategy & Design, Direct Specialist of the Year was pi Communications, PR Specialist of the Year was Value 360 Communications

exchange4media Staff 07-April-2018

Rhodes talked about working with some of the most renowned names in the game and how these experiences helped him grow as a cricketer and a person.

exchange4media Staff 07-April-2018

At the 13th edition of Goafest, Worth threw insights on Internet of Things (IoT) and how brands can use smart packaging to connect with consumers

exchange4media Staff 07-April-2018

As day 1 of Goafest 2018 kicked off around the idea of 'Make in India', here is a look at a few moments from the event on April 5

exchange4media Staff 06-April-2018

The Chairman of the Awards Governing Council tells us about the many firsts in the process for the Abby Awards that enter the 50th year

Simran Sabherwal 06-April-2018

As delegates prepare for an action-packed Day 2 at Goafest 2018, we talk to some of the contenders for today's Abby Awards - the Broadcaster, Public Relations, Still Craft, Video Craft, Design and Direct Abbys

exchange4media Staff 06-April-2018

Goafest 2018 attendees comment on the two sessions on Day 1 - Baba Ramdev and Kashyap Vadapalli, CMO of Pepperfry

exchange4media Staff 06-April-2018

Their session titled Majority Report: Future of media 2030 gave a sneak peek into the future of the industry

exchange4media Staff 06-April-2018

Entry barriers such as participation fee and especially the cost to create videos that summarise the entry hold agencies back from taking part.

Venkata Susmita Biswas 06-April-2018

The yoga guru spoke about how Patanjali has developed a Rs 50,000-crore empire by working on principles that place customers over profit

Ruhail Amin 06-April-2018

Lodestar UM bagged four gold metals while Jagran Prakashan picked up two gold metals

exchange4media Staff 06-April-2018

Kashyap Vadapalli, apart from giving a different interpretation to the word disruption, also shared few takeaways from the journey of the online furniture store and how the quirky name came into being

exchange4media Staff 06-April-2018

The Goafest 2018 has just begun, exchange4media spoke to some of the nominees across various categories. Here is what they had to say:

exchange4media Staff 05-April-2018