ZEEL suspends streaming of Live GEC channels on ZEE5 to support bandwidth optimisation  

All HD content offered on ZEE5 will also be switched to SD

e4m by exchange4media Staff
Updated: Mar 25, 2020 3:57 PM
zee media

Zee Entertainment Enterprises Ltd has supported the initiative of Cellular Operators Association of India (COAI) by temporarily disabling the streaming of LIVE TV GEC channels on its digital entertainment platform – ZEE5.

In order to optimize the bandwidth, the company has also ensured that all High Definition (HD) content offered on ZEE5 will be switched to Standard Definition (SD).

In line with the company’s advice, ZEE5 has committed itself to undertake preventive measures which would collectively help the government and the entire ecosystem overcome this unprecedented situation caused due to the COVID-19 outbreak.

The platform will also be only serving Standard Definition (SD) content to its viewers instead of High Definition (HD) content. ZEE5 strongly believes that in order to optimize the bandwidth consumption, audiences should switch to video-on-demand content rather than streaming LIVE TV channels.

Sharing his views on this initiative Punit Goenka, MD & CEO, ZEE Entertainment Enterprises Ltd. said: “We appreciate this step taken by COAI and have extended our complete support. Apart from serving lower bitrate content, we also believe that disabling the streaming of LIVE TV Channels on digital platforms for a temporary time frame will save a substantial amount of internet bandwidth. Infact, we also believe that streaming of objectionable obscene content or pornographic content consumes enough bandwidth and should be curbed during such challenging times across the digital ecosystem. Strict action should be taken by the authorities against platforms which are streaming such content which is leading to bandwidth constraints.”

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