Zee5 partners with FreeCharge to offer subscribers entertainment on the go

Through this partnership, FreeCharge customers can now purchase a ZEE5 subscription through the wallet at their convenience, and get access to 100,000+ hours of content across 12 languages

e4m by exchange4media Staff
Updated: Dec 11, 2019 4:29 PM
Zee5 partners with FreeCharge

ZEE5, one of India’s largest ConTech brand partners with FreeCharge, one of the leading digital platforms for financial services and products, to give audiences a reason to cheer this festive season. FreeCharge customers can now purchase a ZEE5 subscription through the wallet at their convenience, thus allowing them access to the 100,000+ hours of content across 12 languages. 

FreeCharge, a wholly-owned subsidiary of Axis Bank Limited, is India’s No.1 payments app. Customers across the country use FreeCharge to make prepaid, postpaid, DTH, metro recharge, and utility bill payments. The organisation as part of its expansion into a full-fledged digital financial services platform also offers services like lending, gold, digital credit card and mutual funds to name a few. Through this partnership both the brands promise to delight customers on every level, from payments to consuming content anytime, anywhere.

Commenting on the partnership, Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India said, “Non-traditional partnerships have been proven to be a great growth-hack for ZEE5 in the past 22 months. With our customer-first approach, ZEE5 has always worked towards making our viewers’ life easier and entertaining. Digital wallets for payments are now a part of the common man’s life, and through this association we aim to create an entertaining and a pocket-friendly deal for our audience.”

Siddharth Mehta, CEO, FreeCharge said, “We are happy to partner with ZEE5, the largest ConTech brand in India. OTT platforms have become the latest disruptors in the content sharing space and are slowly overtaking the traditional way of how people consume media. This partnership will further augment our engagement with the digital natives and strengthen our positioning in this space. At FreeCharge, we have tailor-made products targeted to the relevant customer segment, ensuring we move along and stay pertinent to the swiftly evolving needs of the quintessential digital native. We continue to focus on enhancing user experience and adding more functionalities as space matures.”

ZEE5 has rolled out 100+ originals so far (from Feb 2018 to Nov 2019) across genres, and the platform is committed to launching several more in the coming months. It has crossed 90 million+ downloads since its launch on the Play store and has recorded a peak of 8.9 million DAUs as of September 2019.


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