YouTube launches music streaming service in 12 new markets to counter Spotify & Apple Music

The additional markets now include: Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom.

e4m by exchange4media Staff
Updated: Jun 20, 2018 8:49 AM
YouTube Music

YouTube has announced the launch of its music streaming service in 12 new international markets. It must be mentioned that in February this year, YouTube’s CEO Susan Wojcicki discussed the company’s ambitious expansion plans for the service, saying it was intending to expand to as many as 100 countries.

The first markets for YouTube Music were the U.S., Australia, New Zealand, Mexico and South Korea. The additional markets now include: Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom.

YouTube is one of the primary destinations for music streaming on the internet. It is used for listening to both official and illegitimate uploads of songs, many of which can't be found on official streaming services. However, it has failed so far to turn that into interest in a streaming service, or the users into paying customers. Despite Google launching a range of music services, including Google Play Music and YouTube Music, it has continued to be dwarfed by rivals such as Spotify and Apple Music.

The audio only YouTube Music offering is intended to compete with the likes of Spotify and Apple Music. Google Play Music subscribers in all other countries will automatically receive access to YouTube Music Premium at their current price as it becomes available in their markets. It also claims nothing is changing for subscribers of Google Play Music — saying users will still be able to access all their purchased music, uploads and playlists.

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