US states launch probe into Google’s online advertising dominance

The investigation is also said to include other issues such as the use of consumer data

by exchange4media Staff
Published - Sep 11, 2019 8:55 AM Updated: Sep 11, 2019 8:55 AM
Google

A group of 50 US states have reportedly launched a probe to investigate Google’s dominance in online advertising, allegedly leading to an anti-competitive behaviour. The investigation is also said to include other issues such as the use of consumer data.

The probe is being led by Texas attorney general Ken Paxton. According to media reports, Paxton wants to investigate Google’s “overarching control of online advertising markets and search traffic that may have led to anti-competitive behaviour that harms consumers.”

Florida Attorney General Ashley Moody, a Republican, was quoted by reports as saying that when there is no longer a free market or competition, this increases prices. 

Google has reportedly been asked to hand over documents pertaining to its ad business.

Reacting to the probe, the internet giant in a post stated, “We have always worked constructively with regulators and we will continue to do so.”

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.