Users will be able to get information on who is buying election ads on Google platforms and how much money is being spent

exchange4media Staff Jan 22, 2019 11:57 AM

Umang Bedi, President, Dailyhunt, discusses the changing Internet consumption pattern which indicates how regional language online users are driving the next phase of Internet adoption in India

Apeksha Mishra Sep 28, 2018 8:56 AM

Probal Ghosal of Amar Ujala Publications Ltd says creating a convergence story & innovating interactions are two important factors that differentiate them from competitors

Apeksha Mishra Sep 24, 2018 8:55 AM

Industry experts discuss democratising India’s Internet through a tech policy from the government

exchange4media Staff Sep 24, 2018 8:54 AM

How should advertisers meet the challenges of  viewability of digital ads ?

As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts

Abhinn Shreshtha Dec 7, 2015 9:05 AM

Search and display ads continue to command high ad spends

Advertisers bet big on search and display ads, a trend which is likely to continue in the evolution of online advertising in India, say experts

Ankur Singh Sep 8, 2014 7:52 AM

Yahoo! India intensifies role in video advertising

Yahoo! India is all set to venture into the online video advertising space and has announced its offerings to leading marketers

Rahul Dubey Jan 24, 2012 11:43 AM

A browser in every gadget

Browser maker Opera has a vision of the future when every device in the household is a ‘smart device’.

Gopal Sathe May 26, 2011 4:36 PM

iZone International: One in three US display ads seen on Facebook

Latest comScore findings show that 1.11 trillion ad impressions were delivered to the US Internet audience, and Facebook accounted for 31 per cent of these. AT&T delivered the most number of impressions for advertisers.

exchange4media Staff May 6, 2011 10:43 AM

ICC CWC’11:  Online viewership doubled in final stages: ComScore

comScore data further bolsters reports that online viewership of ICC World Cup grew enormously. This shows how digital technology supplements the traditionally TV-dominated coverage of major sporting events.

exchange4media Staff Apr 15, 2011 8:20 AM

Networkplay restructures, rebrands divisions

NetworkPlay announces a large scale top level restructuring and rebranding, launching new specialised divisions to cater to advertising across multiple mediums

exchange4media Staff Apr 4, 2011 9:22 AM

Regional language ads outperform English ads online

Ad network Ozone Media’s study shows that ads in regional languages perform as much as 30 per cent better than the same ads in English.

exchange4media Staff Mar 23, 2011 9:10 AM

Pre-roll ads successful in generating interest: Nielsen

A study by the Nielsen Company shows that pre-roll ads are successful in generating viewer interest, with 83 per cent of respondents clicking on a pre-roll ad at least once.

exchange4media Staff Mar 11, 2011 8:35 AM

Yahoo!, Nielsen on a Brand Impact journey in Asia

Yahoo! and Nielsen have announced the launch of Brand Impact, a study aimed at quantifying branding effectiveness of online advertising campaigns across Asia.

exchange4media Staff Mar 10, 2011 8:24 AM

iZone International: Mediaquest launches ad network Dotmena

Online publisher Mediaquest enters the ad serving business, launching its own ad network for the Middle East and North Africa region – named Dotmena.

exchange4media Staff Feb 18, 2011 7:37 AM

5 ways ad networks can help you

With the number of ad networks on the rise, e4m takes a look at some of the well-established ones and what they have to offer; why content providers and marketers both need to look at ad networks and what they can do for you.

Gopal Sathe Jan 27, 2011 8:10 AM