Standing out in a cluttered world of online advertising is a major challenge for brands in 2023

Kanchan Srivastava Jan 5, 2023 9:19 AM

According to findings of Omdia's recent research, online ad revenue is pegged at $362 billion in 2027, growing almost two-fold from 2022

exchange4media Staff Sep 30, 2022 1:41 PM

At the recently held Google I/O developer conference, the search engine giant announced that it will be launching a new tool that will allow users to moderate what kinds of ads pop up on their screens

Shantanu David May 19, 2022 8:46 AM

The agency’s responsibilities include framing digital creative strategies, strengthening brand positioning, offering digital innovation for Teamonk Global's online and offline campaigns

exchange4media Staff Feb 17, 2021 1:20 PM

This collaboration with Twitter will help TIL to introduce unique content-led solutions for advertisers like Sponsored Moments, Pools and other storytelling elements

exchange4media Staff Feb 2, 2021 3:17 PM

Guest Column: Pankaj Sharma, Country Head of MGID, India, discusses in detail the steps taken to ensure keeping a brand’s reputation safe when they advertise online

Pankaj Sharma Jan 28, 2021 8:43 AM

Google and Facebook together capture over half of the online advertising market globally

exchange4media Staff Dec 17, 2020 7:29 PM

Nikhil Rungta, Country Manager, India Verizon Media, says 5G will unlock new creative realities led by immersive experiences to redefine brand relationships with consumers

Nafisa Shaheen Sep 21, 2020 9:15 AM

As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube 

Shreshtha Verma Nov 28, 2019 8:21 AM

The investigation is also said to include other issues such as the use of consumer data

exchange4media Staff Sep 11, 2019 8:55 AM

The tax department collected Rs 939 cr in the year to 31 March, compared to Rs 590 cr last year

exchange4media Staff Sep 9, 2019 2:56 PM

Users will be able to get information on who is buying election ads on Google platforms and how much money is being spent

exchange4media Staff Jan 22, 2019 11:57 AM

Umang Bedi, President, Dailyhunt, discusses the changing Internet consumption pattern which indicates how regional language online users are driving the next phase of Internet adoption in India

Apeksha Mishra Sep 28, 2018 8:56 AM

Probal Ghosal of Amar Ujala Publications Ltd says creating a convergence story & innovating interactions are two important factors that differentiate them from competitors

Apeksha Mishra Sep 24, 2018 8:55 AM

Industry experts discuss democratising India’s Internet through a tech policy from the government

exchange4media Staff Sep 24, 2018 8:54 AM

As viewability of digital ads increasingly becomes a concern, the onus is on advertisers to create ads that people want to see, say experts

Abhinn Shreshtha Dec 7, 2015 9:05 AM

Advertisers bet big on search and display ads, a trend which is likely to continue in the evolution of online advertising in India, say experts

Ankur Singh Sep 8, 2014 7:52 AM

Yahoo! India is all set to venture into the online video advertising space and has announced its offerings to leading marketers

Rahul Dubey Jan 24, 2012 11:43 AM

Browser maker Opera has a vision of the future when every device in the household is a ‘smart device’.

Gopal Sathe May 26, 2011 4:36 PM

Latest comScore findings show that 1.11 trillion ad impressions were delivered to the US Internet audience, and Facebook accounted for 31 per cent of these. AT&T delivered the most number of impressions for advertisers.

exchange4media Staff May 6, 2011 10:43 AM