UK to form regulatory body to monitor tech cos like FB, Google

The watchdog is likely to be formed by April and will keep a check on the use of personal data for advertising

e4m by exchange4media Staff
Updated: Nov 28, 2020 8:07 AM
Digital

The United Kingdom has decided to form a body that will monitor companies like Facebook and Google, media networks have reported.

This regulatory body is likely to be formed by April.

The move is aimed at keeping a check on the way these firms were using personal data for personalised advertising.

A unit for this purpose will be set up under UK’s Competition and Markets Authority.

Britain has said that people will now have a choice if they want to watch personalised advertising or not.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube