Twitter Q4 results: Driven by video, ad revenue up by 23%
The monthly active users totalled 321 million in the fourth quarter, down from 326 million in the third quarter
Published - 08-February-2019
Twitter has announced financial results for its fourth quarter and fiscal year 2018.
The total advertising revenue of the social media giant surged 23 per cent to $791 million in the quarter, according to media reports. More than half of this revenue came from video ads by corporate clients.
The total ad engagements increased 33% year-over-year and cost per engagement (CPE) decreased 7% year-over-year. Revenue from data licensing and other non-advertising businesses rose 35 per cent from a year earlier to $117 million.
The total revenue of the company thereby recorded a jump of 24 per cent reaching $909 million.
The monthly active users totalled 321 million in the fourth quarter, down from 326 million in the third quarter. The number of average monetizable daily active users rose to 126 million in the fourth quarter from 124 million in the previous quarter.
The company has reportedly said that starting in the current quarter, it would stop disclosing the number of monthly active users. Instead, the company will provide monetizable daily active users, or the number of people who log in and are exposed to ads on Twitter on a daily basis.
Talking about the results Ned Segal, Twitter's CFO was quoted as saying that through their consistent strategy and solid execution, Q4 was a strong finish to the year.
"We're also continuing to demonstrate Twitter's unique value proposition for advertisers as the best place to launch something new or connect with what's happening," he was further quoted as saying.
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