Truecaller gets over 500 mn impressions in a day 

Zoomcar and Spotify campaigns on Truecaller have received an average of 60 million unique reach

by exchange4media Staff
Published - Jul 26, 2019 12:45 PM Updated: Jul 26, 2019 12:45 PM
True Caller

Truecaller has announced that the company’s brand solutions platform has garnered over 500 million impressions in a single day with its advertisers Zoomcar and Spotify for their mobile advertising campaigns. 

Both campaigns have received an average of 60 million unique reach from audiences present across all markets. 

Truecaller’s programmatic platform facilitates brands with innovative advertising vehicles to deliver contextually relevant messages to its over 100 million daily active premium smartphone users in India. To leverage this, Zoomcar tapped Truecaller users across major cities in order to promote their special three-day offer of 100 per cent off on bookings made towards the end of May, earlier this year. 

Similarly, Spotify capitalised on Truecaller’s holistic brand solutions to maximise brand visibility and yielded 30 per cent more clicks in a single day. 

Using Truecaller’s contextual capabilities, the Spotify launch campaign (There’s A Playlist For That) delivered a staggering 500 million plus impressions in a day. 

Tejinder Gill, Vice President, Global Sales, at Truecaller said: “This milestone is a testament of our massive reach of over 100 million daily active premium smartphone users in India. We are truly excited to partner with new age brands like Spotify and Zoomcar to deliver such impactful campaigns. Our scale and the expertise of our Brand Solutions platform has catapulted Truecaller into one of the leading publishers.” 

Varun Jha, Chief Marketing Officer, Zoomcar, said: Through Truecaller we managed to achieve over 400 million impressions for our brand campaign. By tapping such a large quality audience through Truecaller, we were able to generate user interest that led to direct conversions during our campaign. Having witnessed such exceptional metrics, we would surely partner with Truecaller in the future for our brand promotion.” 

Talking about her experience, Neha Ahuja, Head of Marketing - India, Spotify said: “Being recent entrants to the Indian music streaming landscape, collaborating with fellow Swedish app Truecaller truly accelerated our launch campaign in India. It helped us gain scale and connect with potential 1.3 million users who clicked on our ads through Truecaller.” 
 

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