Sony Music partners With VURoll for Imaginarium campaign

The association enabled Sony to monitor and manage conversations with their audience on Instagram

by exchange4media Staff
Published - Dec 26, 2018 2:27 PM Updated: Dec 26, 2018 2:27 PM

Sony Music India recently joined forces with multi-channel DIY social media engagement platform, VURoll, in order to spread awareness around their first live art show for kids and families- Imaginarium. Imaginarium is a made-in-India concept for kids where they are invited to discover, explore and expand their imagination through a host of live on-stage experiences, conducted by real-life kid influencer- ROB. The campaign was executed by VURoll which helped it reach more than 260,000 kids and parents.

Sony Music used VURoll’s data-driven platform to discover, evaluate, and recommend influencers on Instagram to reach their target audience in and around Bangalore. With the help of VURoll, Imaginarium was able to reach 267820 people, gather 5952 total Likes and more than 7000 impressions on Instagram stories. 

Viraj Malik, Co-Founder, VURoll, said, “We at VURoll leverage technology to give influencer marketing a new lease of life. Our technology helps our clients get new age consumer insights and remain relevant among their audience using social media communications. Influencer marketing is a critical element especially for a brand which caters to kids and parents as the market is deeply affected by references. Our strategies across social media for Imaginarium paid off well, as all our interactions and meaningful conversations were organic.” 

Talking about the association, Roydon Bangera, Brand Manager, Sony Music said, “As a music label and us developing artists and working on a lot of live events, we often seem to go out and seek influencers to spread the word and VURoll did this perfectly for us when it came to aligning communication for Imaginarium - It’s a wonderful world. The platform is really easy to use and the team was always available and helpful. Look forward to more campaigns together.”

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