Ruchira Bose quits Travel+Leisure; joins POPxo as Managing Editor

Bose was earlier the Editor- in-Chief of Travel+Leisure - India and South Asia where she led the creative and strategic direction for the brand across multiple platforms

by exchange4media Staff
Published - Aug 14, 2017 8:07 AM Updated: Aug 14, 2017 8:07 AM


POPxo, one of India’s largest digital communities for women, has appointed Ruchira Bose as Managing Editor.


Prior to joining POPxo, Bose was the Editor- in-Chief of Travel+Leisure - India & South Asia. She led the creative and strategic direction for the brand across multiple platforms. Bose has 18 years of experience in print and digital media including four years as an entrepreneur of a luxury ecommerce and content portal Lx-World.com. With international exposure in travel, fashion, lifestyle and beauty segments, Bose has worked in different geographies over the span of her career.


Speaking about Bose’s appointment, Priyanka Gill, Founder and CEO, POPxo, said “POPxo is lucky to have a seasoned editor like Ruchira leading the content strategy for the entire group. The timing could not have been better as we are expanding our offering into distinct content verticals - Lifestyle, Fashion, Beauty and Wedding.”


Bose said, “It’s fabulous to be back in the space of beauty, fashion and lifestyle. Popxo has already achieved a significant growth, so this is the perfect time to fine-tune our personality as well as develop engaging and high quality content that is relevant to both our audience and our partners. Digital media is the future - and POPxo is the leading platform redefining this category in India.”


Bose will be based out of Delhi and will lead the editorial and content strategy at POPxo across all divisions - text, video and social.


She joins POPxo’s Chief Business Officer, Rana Handa in the Senior Management team of the company.


In April this year, POPxo raised INR 20 Crore (USD 3.1 million) in funding. The investment round was led by IDG Ventures India and Kalaari Capital with participation from GREE Ventures (Japan), Summit Media (Philippines), Atul Goel and Gurpreet Singh. 


 

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