#Rio2016 records 187 million views, 75 billion impressions on Twitter

Twitter released statistics for activities on the social media platform for the Rio Olympic games

by exchange4media Staff
Published - Aug 25, 2016 8:27 AM Updated: Aug 25, 2016 8:27 AM
#Rio2016 records 187 million views, 75 billion impressions on Twitter

Curtains were drawn on the 31st season of the Rio Olympics 2016. The hype and excitement on the streets of Brazil, the tension in the hearts of millions of fans and the soaring numbers of pictures and posts on social media kept the momentum high on this once-in-four-years international sporting event.

In order to give a better insight to what happened on Twitter, the 140 character news platform provided statistics on how #Rio2016 fared during the entire event.

Tweets related with #Rio2016 were viewed 75 billion times while 187 million tweets were sent about the games in total.

Top Three Moments

Neymar Junior created waves on Facebook after scoring from the penalty spot in the finals of the U-23 football tournament to win Brazil their first Olympic gold. This took the top spot as Twitter measured the most exciting moments in Rio 2016 by Tweets per minute (TPM)

Usain Bolt’s 100m gold #JAM took the second spot while Neymar’s goal that put Brazil ahead in the finals took the third spot.

Most mentioned athletes

Michael Phelps who won 5 gold medals in the games was the most mentioned athlete while Usain Bolt and Neymar followed in the next two spots.

Most mentioned events

Swimming led the race in the most discussed sport of the Olympics followed by football and athletics.

Most Retweeted athlete tweets

This category saw Simone Biles take the top spot after her picture with Zac Efron was retweeted 163,381 times followed by Kenzo Shira from Japan whose tweet was retweeted 106,192 times and Usain Bolt with 87,089 retweets.

Amplify, Vine and Moments

Twitter Amplify a video advertising product launched by Twitter in 2013 saw fans in Australia, Brazil, France, Germany, Japan, and U.S  watching highlights throughout the tournament. Vine a short video looping mobile service also got fans closer to the event. Vine featured Olympics-related content in the Explore section on Vine’s mobile apps, and users double-tapping a Vine from @Olympics and various team accounts found an Olympic Flame instead of a heart. Twitter Moments another live service provided by Twitter helped users connect to country specific content or moments throughout the Rio games. 

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