RentoMojo launches new TVC emphasising the concept of subscription
The 25 seconds ad film uses relatable life scenarios highlighting the advantages of subscription versus outright purchase
Published - Jan 14, 2019 4:08 PM Updated: Jan 14, 2019 4:08 PM
RentoMojo, a lifestyle subscription and consumer leasing business, announces the launch of its online video highlighting the benefits of the unique propositions of ‘rent to own’, of assets procured from the company through subscription – Rental Monthly Instalments (RMI).
The video primarily targets a generation that is constantly on-the-move while also dreading the prospect or the hassles associated with relocation such as shipping large household assets like furniture and appliances.
While ownership of such assets through outright purchase puts the onus of transportation and installation on the buyer, subscription of these from RentoMojo relieves the subscriber of these worries, thereby making it an extremely practical and effortless option. It also targets consumers who are wary of investing large sums in household assets, doubtful of its utility, comfort or longevity.
The video campaign uses relatable life scenarios, combining them with light humour and metaphor to distinguish the brand’s unique propositions and to enhance its recall value. The narrative is short and to the point, yet highly effective, as it is aligned with some of the key consumer pinpoints.
Titled ‘Try before you buy’, the film highlights the option of experiencing a product for a period, before deciding to own it. Viewers here witness a young man assuring himself of the comforts of a bed by trying various sleeping positions.
However, in an amusing twist to this narrative, the video then reveals that the man was at a store with three sales guys staring down at him. The jingle ‘Why commit to buying when you can rent it, try before you decide to buy it’ sums it up visibly unveiling the benefit of the concept.
Speaking on the launch of the new campaign, Geetansh Bamania, Founder & CEO, RentoMojo said, “When people make an outright purchase they are generally stuck with that product for a long period, whether they like it or not. This campaign aims to showcase the best alternative to this scenario, while also reinforcing our unique proposition of flexibility, that is - to return at will and rent to own.”
He further added, “Our platform gives consumers the power to choose to return or own the product they have subscribed to. It is a stepping stone in changing the mind-set of today’s consumers and draw them towards a subscription-based lifestyle.”
The campaign is currently being promoted on social media platforms such as Facebook, YouTube and Instagram.
RentoMojo offers its subscribers, industry-first concepts, like the ‘Rental Monthly Instalments’, or RMI – a more economical option compared to outright purchase, to acquire assets such as furniture, appliances, electronic devices and bikes. Customers also have the added flexibility to own, return or swap the products subscribed, at will.
Creative Credits: RentoMojo Brand Team
Agency: In house
Production House: StoryBrewHouse
Director: Rahul Dagli
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