Pepsi’s Swag Se Solo Valentine’s Day anthem records over 100mn views on YouTube

Pepsi’s #SwagStepChallenge created a record of 51 billion hits on TikTok

e4m by exchange4media Staff
Updated: Feb 26, 2020 1:10 PM
Swag Se Solo

Pepsi’s Swag Se Solo Valentine’s Day anthem with brand ambassador Salman Khan has witnessed over 100 million views on YouTube.

Pepsi’s #SwagStepChallenge created a record of 51  billion hits on TikTok and the recent Swag Se Solo challenge had over 5 billion hits with over 50,000 videos.

“Salman Khan is known to have a strong connect across generations and genders. His dynamic appeal is equally strong in urban and rural markets as he is a youth icon for youngsters across the nation. This is evident in the unprecedented success of Swag Se Solo anthem that was released last week. We look forward to building the brand’s Har Ghoont Mein Swag proposition as one of the largest marketing advertising campaign with Salman Khan in 2020,” said a PepsiCo India spokesperson, speaking about the association.

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