Netflix partners with Pocket Aces for second season of 'Little Things'
It's a multi-show deal with the next show being out in another six to eight months
Netflix has partnered with digital entertainment company Pocket Aces’ content studio, Dice Media, to create scripted shows for members worldwide, starting with the second season of their popular show, ‘Little Things.’ The slice-of-life series, which was announced last month, will be available exclusively to 130 million Netflix members in more than 190 countries. The launch date hasn't been announced yet.
In addition to ‘Little Things’, Pocket Aces will produce a new comedy series for Netflix. On the partnership, Ashwin Suresh, founder, Pocket Aces, commented, “It’s a multi-show deal. ‘Little Things’ is one of them. We are finalising the next show. Discussion is underway right now. We launched a few concepts and are in the process of finalising them.”
Simran Sethi, Director, International Originals, Netflix, said, “We’re elated to partner with Dice Media, whose brand of young-adult entertainment is fresh, relevant and universally identifiable. ‘Little Things Season 02’ takes our favourite couple to the next level, and we are excited to bring Dhruv and Kavya's journey to their fans and to Netflix members everywhere."
With this season coming on Netflix, the production scale is definitely bigger than the previous season with the show being shot at multiple locations and various characters coming into the picture. “While the first season explored the inner lives of the characters this one explores their outside life, for instance their relationship with their parents and colleagues. We explored their career aspirations and how it affected their relationship," said Sethi.
For the uninitiated, the show is the story of a couple, Dhruv Vats (Dhruv Sehgal) and Kavya Kulkarni (Mithila Palkar), who navigate the complicated world of relationships, careers, and aspirations in the fast-paced city of Mumbai, while always cherishing the little things that make life worth living. This season also happens to be directed by two-time National Award winner, Ruchir Arun.
What Netflix offers is a global audience. And with the show’s universal theme it’s going to be subtitled and dubbed in several languages. “What we noticed that in the previous season there was a lot of international audience. So we wanted to give it an international boost,” added Suresh.
Going ahead, Suresh shared that there are plans to do more shows on their own channels and other OTT platforms. “We are in conversation with several OTT players. We have also got shows on our own channels including the second season of ‘What The Folks’ on our YouTube channel. We are working on the second season of ‘Adulting. We have increased the output. Last year we did two shows. This year we will have four to five shows.”Netflix, on the other hand, is betting big on local original content with its first local original series ‘Sacred Games’ out earlier this month. Since its launch in 2016, the American video streaming service has quickly ramped up its library in the country with the announcement of seven originals for India alone.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube