Netflix fourth quarter results show boost in subscribers but misses on revenue

Netflix posted mixed fourth-quarter earnings results sending shares down roughly 4 per cent in extended trading; it earned 30 cents a share on revenue of $4.19 billion during the period

Netflix

Leading internet entertainment service, Netflix Inc., showed a rise in new subscribers but reported a shortfall in quarterly sales, sending the stock lower and disappointing investors. 

Netflix ended the year 2018 with more than 139 million paid subscribers, adding 8.8 million members in the last three months. The streaming giant said the growth reflected the success of its original programmes, such as ‘Bird Box’ and ‘Roma’.

The streaming giant earned 30 cents a share on revenue of $4.19 billion during the period, in the 2017 quarter, Netflix earned 41 cents a share on sales of $3.29 billion. 

For the current quarter, Netflix expects to add 8.9 million paying subscribers. It forecast earnings per share of 56 cents on sales of $4.49 billion. Analysts polled by Thomson Reuters expected Netflix earnings of 83 cents a share and $4.61 billion in revenue.

The quarter was expected to cap an expensive year for Netflix, as the company ramps up content spend and original programming. Reported EPS represents a 66 per cent markdown from the third quarter of 2018, and a 27 percent downside from the 2017 quarter.

Revenue for the quarter fell right in line with recent trends, though hinting at higher expenditures. Fourth-quarter revenue totals mark a 28 percent year-over-year jump.

The company is guiding toward lower-than-expected results for the first quarter of 2019. Netflix expects earnings per share of 56 cents on revenue of $4.49 billion, compared with Wall Street consensus estimates of 82 cents and $4.61 billion.

The streaming giant previously warned content costs are more heavily weighted in the second half of the year. The newly appointed Chief Financial Officer, Spence Neumann, said during the company's earnings statement that a move toward owned content has "put pressure on the cash flows of the business and the cash needs of the business over the past few years," but that the company is confident in its investment.

Netflix reported free cash flow for the quarter of negative $1.3 billion. The company expects its cash burn, which totalled negative $3 billion for the year, to hold consistent in 2019. After that, the company said, free cash flow will improve.

Subscriber additions for the quarter came in just above Wall Street estimates and the company's own projections. Netflix added 8.8 million global paid memberships during the fourth quarter. The company posted 1.5 million new subscribers in the U.S. and 7.3 million new subscribers internationally.

Netflix added 29 million paid subscribers for the full year of 2018, 33 percent higher than the 22 million paid subscribers it added in 2017.

The company's executives indicated last quarter it would be de-emphasising 30-day free trial memberships and focusing more heavily on paid memberships. Free trials accounted for 9 million global memberships during the fourth quarter. The service has seen considerable growth in emerging international markets like India and Mexico, exposing the company to certain foreign exchange headwinds.

Shareholders have rewarded the company for its aggressive content strategy, sending the stock up about 30 percent in the first few weeks of 2019. Shares gained 7 percent during a single session earlier this week, after Netflix announced it was raising rates across its streaming plans.

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

CNN to mark #MyFreedomDay to create awareness about modern-day slavery

The student-driven social media event will be held on March 14

freedom day

CNN’s #MyFreedomDay, a student-driven social media event, aimed at raising awareness of modern-day slavery will be marked on March 14. 

Driving this year’s #MyFreedomDay is: ‘What makes you feel free?’ CNN has asked youngsters to share their responses via text, photo or video across social media using #MyFreedomDay hashtag.

Last year, students from more than 100 countries had taken part in the event. The #MyFreedomDay hashtag had got 1.4 billion global Twitter impressions and 20 million Instagram timelines. 

This year, the event looks to be even bigger with CNN correspondents reporting from schools all over the world, including Poland, Hong Kong, Kenya, South Korea, Lebanon, the UK and the US. The special coverage will kick off at 11pm IST on March 13 with an half-hour special hosted by Zain Asher continuing through March 14 with a special #MyFreedomDay edition of CNN Talk at 5.30pm IST and live reports from participating schools throughout the day. 

CNN will also showcase what these students, schools and communities are doing to fight slavery on Facebook, @CNNFreedom on Twitter and Instagram and at CNN.com/myfreedom. 
 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

FreakOut and Mobile Action announce strategic alliance

Through this tactical partnership, FreakOut will deliver app marketing optimisation to agencies and developers worldwide

FreakOut MobileAction

FreakOut, the global marketing technology company, part of FreakOut Holdings, has announced a strategic alliance with Mobile Action, a San Francisco-based App Store Optimisation (ASO) and Mobile App Intelligence platform that specialises in app marketing for brand marketers.

Through this tactical partnership, FreakOut is set to deliver an advanced search optimisation solution powered by ‘SearchAds.com’, an Apple Search Ads dashboard, as well as comprehensive market intelligence to app marketers, developers and agencies around the globe. To underpin its ASO capability, Mobile Action possesses application market data of 65 countries worldwide, and is used in more than 160,000 applications including world-leading enterprises such as adidas, eBay, Groupon, Hilton, Macy's, Playtika, Reuters, Yahoo!, Zynga, etc. 

According to Apple, 70 per cent of app discovery comes from searches and therefore premium positioning in search results can greatly improve an app’s ‘discoverability’ which is the #1 download generating factor. ASO helps to bring in organic traffic of users who display a higher retention rate. ASO also provides the most long lasting and steady growth trajectory for an app’s business by increasing rankings gradually. 

As a result of this alliance, FreakOut makes its foray into the field of app search advertising and gets exclusive rights to deliver ‘SearchAds.com’ to its clients. Both companies have a shared vision to empower app marketers and agencies with optimal ways to improve their ASO strategies, by offering AI-based real-time bid optimisation technology and mobile app analytics intelligence which allows clients to quickly analyse their competitor’s paid ad campaigns on different ad networks. 

Yuzuru Honda, Founder & Global CEO, FreakOut Holdings Inc. said, “We are excited to be partnering with Mobile Action to make their platform available to our clients in Asia. With the full resources of both FreakOut and Mobile Action, we enhance each other's business and continue adding value to our clients.”

Both players have strengthened their respective platforms by aligning complementary technology and are now able to provide comprehensive support to application companies targeting global expansion. As a result of this partnership, FreakOut gains access to UK, US and Canada markets, while Mobile Action can leverage FreakOut’s APAC network. Furthermore, FreakOut’s established inbound and outbound cross border business that are specifically focused on app and gaming markets like Japan, South Korea, Russia and China will be further strengthened by the capabilities that SearchAds.com brings onboard.

Narayan Murthy Ivaturi, Chief Operating Officer, FreakOut Adtech Business, said, “There are a suite of strengths including people, products, capabilities, etc. that both Mobile Action and FreakOut bring to the table in this mutually beneficial alliance. There are also a host of business areas where we can tactically synergize. This is a very exciting time for both our companies. Together we aim to take things to the next level in this fast moving digital advertising industry, and support the rapid globalization of application companies.”

Aykut Karaalioglu, Founder and CEO, Mobile Action,“APAC region is of a great importance to us. We have been analysing what’s the best strategy to execute and during that time we came across FreakOut. That’s the best company in the region to partner with. We are already helping SMB to Enterprise all over North America and Europe. Now, with new offering such as SearchAds.com |Apple Search Ads automation and management platform, it will be key solution for acquiring new users. My team and I are super excited to work with FreakOut’s talented team members.” 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

The Viral Fever launches An MX Original Series - ImMature

ImMature earned critical acclaim when it became India’s first-ever and only series to be nominated for CanneSeries at the Cannes International Series Festival 2018

ImMature

The Viral Fever (TVF) will now extend its footprint to provide content across different platforms, kick-starting with An MX Original Series - ImMature. This endearing series will stream for free, starting 20th February on MX Player, the world’s largest local video player and a leading streaming platform. With a thriving community of fans across India, TVF has built a repute for having a finger on the pulse of what moves the Indian audience. After gaining critical acclaim and audience appreciation for unique and viral content across key channels, Girliyapa, The Timeliners, The Screen Patti and TVF Qtiyapa, TVF will now not only create content for its own service TVFPlay, but will also partner with independent VoD Services to grow the ecosystem.

ImMature, a 5-episode coming-of-age series, has been created by TVF’s Chief Content Officer Sameer Saxena, directed by Prem Mistry and written by Abhishek Yadav, Suprith Kundar and Nishaad Javeri. ImMature earned critical acclaim when it became India’s first-ever and only series to be nominated for CanneSeries (Top 10 Web-Series) at the prestigious Cannes International Series Festival 2018. The series revolves around the life of a 16-year old Dhruv, who is eagerly waiting to experience everything that adulthood has to offer. The show tackles poignant moments of growing up with sensitivity while adding a touch of humour to the typical dilemmas of a teenage boy.

Karan Chaudhry, President & COO – The Viral Fever, “At TVF, our focus is to create innovative and memorable content that resonates with our audiences. ImMature already created ripples last year by being the first Indian show to be nominated at the CanneSeries and I’m certain that once launched on MX Player, people will enjoy the show as much as we enjoyed making it.”

Speaking about the association, Karan Bedi – CEO, MX Player said, “Catering to a wide base of over 75 million daily active users, our aim is to offer viewers engaging content that cuts through the noise. Our association with TVF adds a different flavor to our existing slate of original programming, thereby creating entertainment choices for every palette on our platform.”

ImMature also marks the best of what TVF has to offer, both, in terms of cast and creators. The series stars Omkar Kulkarni, Rashmi Agdekar, Chinmay Chandraunshuh, Vissesh Tiwari along with popular personalities, Jitendra Kumar, Nidhi Bisht, Sameer Saxena, Nidhi Singh, Badri Chavan and Anandeshwar Dwivedi. The original series will also have 8 soundtracks created keeping the premise and emotions of the show, composed by TVF’s Vaibhav Bundhoo.

Experience the many firsts in Dhruv’s life with An MX Player Original ImMature, a TVF Creation.

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

ShemarooMe is for fans who are unabashedly Indian: Hiren Gada, Shemaroo Entertainment

Gada, CEO of Shemaroo Entertainment talks about how ShemarooMe will set itself apart from the rest of the OTT content & his plans to pool in brands 

hiren gada

The launch of the new OTT platform ‘ShemarooMe’ is a salute to the spirit of the ‘Asli Bollywood Fan’, as the content powerhouse would like to call it. 

In a chat with exchange4media, Shemaroo CEO Hiren Gada will cater to the audience who don’t find the kind of content they want to view on OTT platforms. He also shared his big plans for Shemaroo’s new baby ShemarooMe.

Excerpts:

What is the objective behind starting ShemarooMe?

According to a Google-KPMG 2017 report, 75 per cent of India’s internet user base will consist of internet users from Indian regional languages by 2021. The number of smartphone users in the country is also expected to cross 440 million by 2022. And India is a heterogeneous market, so it is unlikely that everyone will have similar taste. The OTT market is still new and it has scope for multiple service providers. With ShemarooMe we will cater to the crowd that is already on OTT but still on the lookout for something. There are larger players in the OTT market but then there is the scope to bring in a lot of new content segment and that is exactly what we want to do.

While we understand that OTT is only a new proposition in the Indian content market, we already have a lot of options on the table. How is ShemarooMe planning to set itself apart from the rest?

No matter how much we love Pizza and Pasta we love to come back to our staple daal roti at the end of the day. ShemarooMe is for all those fans who are unabashedly Indian. We are doing everything we can for the real fan of masala Indian entertainment and that is our unique selling proposition. At the end of the day, the viewers are our patrons and we want to keep them in the centre for everything. ShemarooMe aims to put the viewer in a familiar territory and serve them what they want. This touch of personalisation is what we are hoping will set us apart.

Tell us a little about the content line-up.

We have six broad categories: Bollywood classics and contemporary Bollywood, and the Gujarati segment that include telefilms and theatre. We also have other categories for Punjabi, Devotional and Kids content.

We have a library of 2,000 feature films half of which is already up and the rest will be up soon.

At a time when OTT platforms are boasting about the kind of original content they are producing, you are keeping your hands of it. Why is that?

We have not ruled that out totally. We might come up with it in our second phase. We are open to feedback from consumers. Whatever they ask for will be incorporated as and when we get older and have a better hang of our audience.

But we do have our version of created content. We created two shows called ‘Cinema ka Safar’ and ‘Pehli Baar’. ‘Cinema ka Safar’, anchored by Renuka Shahane, is a 22-episode ensemble of the history of Bollywood. ‘Pehli Baar’, on the other hand, is a 100-episode format that will put together all the firsts in the industry. Such unique content point is also one of our USPs.

Are you looking at any brand partnerships?

We are just starting out, but going forward the plan is to launch ShemarooMe in the US market in the first quarter of FY20. We will be expanding our OTT distribution through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience. So we definitely plan to pool in brands for partnerships and associations.

You have a subscription-based model. Do you plan to get into the ad-based model too?

Consumers have the option to buy individual packs or the all-access pack of ShemarooMe. The introductory pricing for individual category plans is Rs 49 per month or Rs 499 annually. The all-access plan costs Rs 99 a month or Rs 999 for a year.

In our second phase we do plan to introduce an ad-driven category. But as of now we are primarily a subscription based model platform. 
 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

T-Series ventures into digital space; to produce web-series & web-films

The new venture will be headed by Vinod Bhanushali, who is currently the President- Media, Marketing, Publishing (TV) and Music Acquisitions at T-Series

TSeries

After proving to be the leader of the music industry and establishing themselves a successful film studio, T-Series is all set to enter the digital space with web series and web films. Bhushan Kumar’s T-Series along with producing films and music videos have ventured out into locking scripts for web-shows and web-films. With the growing demand for digital content, the production house has decided to expand their avenues and explore a new, yet familiar territory of digital space. The new venture will be headed by, Vinod Bhanushali, who is currently the President- Media, Marketing, Publishing (TV) and Music Acquisitions at T-Series.

Speaking on the expansion, T-Series head, Bhushan Kumar says, “This is the time to expand into digital space with shows and films. There exists a huge audience across the globe that you reach out to with this medium. Web-shows and web-films have an audience for all kinds of genres of storytelling and different languages as well. Along with producing films, we want to create content for digital space and give a platform for new directors and storytellers.”

Bhanushali, who has worked with T-Series for around two decades, along with his team has already started working on scripts and pre-production of a few series and films. T-Series is already working with digital platforms like Netflix, Amazon Prime, Hotstar, Zee5 and other such platforms for digital distribution of their home productions.

Speaking on his new role, Vinod Bhanushali, says, “Digital viewership is growing at a rapid speed and is a huge platform that needed to be tapped by us. Web shows and films have their own set of audience and are a huge market as everyone – all ages, races, languages, communities across the world are hooked on to it. There are some stories that are not meant for the 70mm screen yet they are needed to be told. They are commercial yet strong content films. With a new space that has evolved, web-shows and web-films have become a huge demand which is tested and proven to be successful. We have a lot of scripts coming to us every day and many of them are a perfect fit for this medium. We want to give a chance to these storytellers to bring forth their stories. T-Series will now become a platform to produce these stories and associate with our existing digital platforms to release our content.”

Music has always been an important aspect of all T-Series films. Even with the new space which will explore fiction, non-fiction stories on a digital platform, music will still be a very integral part.

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

ZEE5 turns one with 56.3mn users, announces 72 originals across 6 languages by March 2020

The regional market is where the future of entertainment lies, says Tarun Katial, CEO, ZEE5

ZEE5

Zee Entertainment Enterprises Limited’s OTT platform ZEE5 completed one year on Thursday. According to Tarun Katial, CEO at ZEE5, it has the right mix of content, technology and brand associations that has kept the digital entertainment platform stay ahead of competition.

 

With a 56.3 million user base at the moment, Zee5 is targeting to touch 100 million in the new fiscal. Focus on the right kind of the content is the top priority for ZEE5 at the moment, Katial said.

 

“We have got everyone from Sunny Leone, to Emraan Hashmi, Kunal Kemmu to now Arjun Rampal and many more debuts on digital with us. Since it is our first year, the star cast has helped us to draw attention. We plan to continue with the trend but build our base strong enough in terms of original content so that star cast is not the only attraction of these productions,” Katial said.

 

On their first anniversary which was also Valentine’s Day, ZEE5 announced the world digital premiere of ‘Kedarnath’. Not just films, there are plans for a host of original content too. To start with, 72 new originals have been planned across six languages, including Hindi, Marathi, Bengali, Telugu, Tamil and Malayalam and all before March 2020.

 

In its anniversary month, ZEE5 has also announced ‘The Final Call’ that premiers on February 22 and stars Arjun Rampal, in his digital debut. Based on Priya Kumar’s book, ‘I will go with you’, the thriller also stars Sakshi Tanwar and Jaaved Jaaferi.

 

However, it is not just Hindi that ZEE is concentrating on. Katial said, “The regional market is where the future of entertainment lies – our next viewers will come from there. We are cognizant of this and are building an ecosystem to add more value to our stakeholders in these markets.”

 

“We are taking the originals beyond Hindi and this is what sets us apart from others on the segment. We will be launching ‘Sharate Aaj’, a Bengali original that is shot completely in London. Also lined up for February are Tamil originals like ‘D7’ and ‘Kalavu’, Malayalam originals like ‘Mirror' and ‘Aarpoo’ as well as Marathi original ‘Sex, Drugs and Theatre’. ZEE5 Originals, ‘Rangbaaz’ and the Marathi show ‘Date with Saie’ are now also available in Tamil, Telugu, Bengali, Kannada, Marathi and Malayalam,’ he added.

 

Kunal Kemmu has also made his digital debut with crime thriller ‘Abhay’ that took off on ZEE5 on February 7.

The platform also has Pakistani, Turkish and Korean content lined up as acquired content. New genres of content are also on the cards for ZEE5. Video news section is one new genre that the platform is already working on. A music video section is also on the cards for the new fiscal.

 

Alongside the content line-up, ZEE5 is also looking at maximum technology integration. While 11 navigational languages, content download option and voice search are some of the technology already implemented on the platform, there is more in store for the new fiscal.

 

“We plan to use more of Artificial Intelligence. We have already started AI led auto preview of content on our web platform and soon we’d do that for our app too,” added Katial.

 

To celebrate the anniversary, ZEE5 has also launched a special 30 per cent discount on both annual packs – all access pack would be available at Rs 999 and regional pack at Rs 499. The discounted rates are available between February 14 and March 31.

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Shemaroo launches OTT platform, ShemarooMe

The platform will offer Indian video content across Bollywood, Gujarati, Devotion, Punjabi and Kids genre

SheamrooMe

Shemaroo Entertainment Limited has launched its Over the Top platform ShemarooMe. The platform was launched in Mumbai in the presence of actor Tiger Shroff.

The company in a statement said, “ShemarooMe is a comprehensive app for the Indian market with a diverse and exclusive content offering for an audience looking for Indian video content across Bollywood, Gujarati, Devotion, Punjabi, and Kids genre to cater to the needs of all age groups.”

“ShemarooMe aims to celebrate the fans who cherish the opportunity to watch their favourite content over and over again, relishing every dialogue and memorising every scene till it's etched in their hearts. It aims to address the needs of the everyday Indian from across the country who are comfortable in their native language and connect with their intrinsic taste of masala content that they have built over years,” the statement mentioned.

According to a Google-KPMG 2017 report, 75% of India’s internet user base will consist of Indian language internet users by 2021. It goes on to mention that India which had nearly 300 million smartphone users in 2017 is only going to have larger growth prospect with the number expected to cross 440 million by 2022.

ShemarooMe aims to reach out to these masses even beyond metros whose content preferences are not limited to the niche English speaking consumer. With customised offerings on the slate, ShemarooMe will suit the different content preferences of every Indian. It will have seven distinct categories on offer - Bollywood Classic, Bollywood Plus, Gujarati, Kids, Bhakti, Ibaadat and Punjabi and will give consumers the freedom to pick and choose the categories of content and pay for them separately.

Speaking on the occasion, Hiren Gada, CEO, Shemaroo Entertainment, said, “This is a big leap for Shemaroo. As a company, we have always understood the real pulse of the Indian audience and our history is a testimony to that. While Bollywood - both classic and contemporary - is our core strength, we aim to bring a rich and diverse offering far beyond that for the underserved consumers and definitely do more to sustain the nostalgia economy.”

Tiger Shroff added, “Shemaroo has been an indispensable part of my childhood and growing years. As a child, I remember watching the movies I’ve loved watching over and over again. Today, I am happy that Shemaroo now gives me the opportunity to watch my all-time favourite Bollywood movies. I am a true-blue Bollywood fan and ShemarooMe is a tribute to the asli fan across India. Shemaroo has a grip on the pulse of the Indian consumers and can cater to the demands of every generation with its never-ending list of rich content and I am super excited to be present here.”

Zubin Dubash, COO, Digital, Shemaroo Entertainment Limited, said, “Through ShemarooMe, we wish to pamper Indians with great content that can be watched over and over again. Great content needs greater technology. Our content is offered on a state-of-art, robust platform, with a road map of features to woo our audiences. From live to linear to VOD content, we have all forms of consumption options available for our customers. We will be expanding our OTT distribution through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience and we do hope this is cherished by our audiences who have supported us for over 55 years!”

Consumers have the option to buy individual packs piece meal or the all access pack of ShemarooMe. Introductory pricing Individual category plans cost - Rs. 49/ month or Rs. 499/ year. The All access plans cost Rs. 99/ month or Rs. 999/ year.

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

PhonePe now live on Dream11

As part of the partnership, Dream11 users will get a 30% cashback offer from PhonePe

collage

Payment platform PhonePe has entered into a partnership with Dream11. As part of the association, PhonePe is live and first to offer direct UPI payments solution on the Dream11 platform. The users will also be able to avail a 30% cashback* on 3 transactions up-to INR 75 on using PhonePe as a payment option on the Dream11 app, the company said in a statement.

Commenting on the partnership, Ankit Gaur, Director – Online Business, PhonePe, said, “We are very excited to partner with Dream 11, the country’s biggest sports game. Over the last few years, Dream11 has seen phenomenal growth with a constantly growing user base. The next few months will see some of the biggest cricket tournaments including the much-awaited World Cup 2019 and the Indian Premier League (IPL), among others. There will be huge interest in fantasy cricket on Dream11 during this period and with this association, we are hoping to create a more seamless and hassle-free experience for the users allowing them to pay using their preferred payment solution, PhonePe.”

Commenting on the partnership, Bhavit Sheth, Co-Founder and COO of Dream11, said, “We are happy to partner with PhonePe as it is a rapidly growing payment platform with over 150 million users. This partnership is in line with our commitment to provide trustworthy, hassle-free and multiple payment options, like UPI, for our users along with cashback benefits.” 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

FB ropes in ex-journalist Natasha Jog as election integrity lead for India: Reports

New Delhi-based Jog will report to Katie Harbath, Facebook’s public policy director, global elections, say media reports

Facebookimage

Facebook has reportedly hired former journalist Natasha Jog as its election integrity lead for India. The social media giant is said to have chosen Jog after nearly four months of sarch process.

According to media reports, New Delhi-based Jog will report to Katie Harbath, Facebook’s public policy director, global elections. 

According to her LinkedIn profile, Jog was employed with NDTV for more than 18 years, across various roles. 

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

MX Player launches trailer of Original Series ‘Aafat’

The show streams for free starting 20th February only on MX Player

AfatFinal

Five beautiful girls with five unusual eccentricities and one common problem – being stereotyped! That’s what MX Original Series ‘Aafat’ is all about! MX Player brings viewers this web series that is a hilarious yet thought provoking take on arranged marriages and what society perceives to be “perfect bride” material.

The series stars Chitrashi Rawat, Pushtiie Shakti, Nikita Dutta, Anshul Chauhan, Neelam Sivia, Sidharth Bhardwaj and Seema Pahwa in key roles and is directed by Shanhant Shah. The show streams for free starting 20th February only on MX Player.

Aafat is the story of five prospective women who would suit for any man on Earth but each of these firebrands has a unique quirk that many believe to be imperfections. Their lives run parallel to each other with a common thread attached - the boy who they are meeting from a marriage agency. Ayesha (Anshul Chauhan) is a successful voice-over artist but she’s NEVER waxed her body. Anu (Neelam Sivia) is India’s modern young woman who works as a coder in an MNC. But, she’s bald! Faiza (Chitrashri Rawat) has a way with words, she is an aspiring poet but one with really colourful language. Aditi (Shakti) holds an MBA degree and is born with a silverspoon but she is overweight. Titli (Nikita Dutta) is a talented entrepreneur but her scorecard is flawed as she is a divorcee.

For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.