LS Digital unveils business unit DataQuark

LS Digital has announced the launch of DataQuark, a business unit focused on revolutionising the data and insights.

Vinay Tamboli, who was leading this domain as CEO of Data & Insights, will now take charge as the CEO of DataQuark.

Commenting on the launch of DataQuark business unit, Prasad Shejale, Founder & CEO, LS Digital said, “In today’s digital-first world, businesses must do more than just collect data; they must harness its full potential. The launch of DataQuark is a natural progression in our journey, ensuring data is not only a foundational asset but a key driver of business transformation. Just as bringing in Langoor, f1studioz, and Social Panga helped strengthened the respective pillars within our DBT framework, DataQuark will now lead the charge in Data & AI. This move is an integral part of our business growth strategy underscoring our commitment to empowering brands to reach new heights of success.”

Turning Data into a Competitive Advantage DataQuark is designed to bridge the gap between raw data and actionable intelligence, helping brands elevate their AI maturity and drive measurable business impact. The business unit follows the methodology of “Collect – Collate – Activate”, ensuring data integrity, privacy, and activation at scale. With a robust suite of offerings, DataQuark enables brands to transform their data infrastructure, enhance AI capabilities, and optimise marketing effectiveness.

“Over the years, we have witnessed how Data & Insights have been instrumental in driving digital business transformation across industries. As AI continues to evolve, the role of data has never been more critical. Through DataQuark, we are building a powerful ecosystem that integrates AI-driven solutions, advanced analytics, and strategic partnerships to help brands break data silos and accelerate innovation. The demand for privacy-first, AI-ready data solutions is soaring, and DataQuark is uniquely positioned to meet this need,” said Vinay Tamboli, CEO, DataQuark.