iZone International: AppleTV reaches mainstream, million units sold

Apple TV has reached a major milestone of a million users and is now representative of a significant consumer base. Could this be the first mark pointing towards cable cutting in 2011?

e4m by exchange4media Staff
Updated: Dec 23, 2010 7:48 AM
iZone International: AppleTV reaches mainstream, million units sold

A recent announcement by Apple states that the sales of Apple TV are expected to cross one million units this week. This is in direct contrast with the decidedly lackadaisical uptake of Google TV. Google has actually asked manufacturers to delay the launch of their models of Google TV set-top boxes.

According to the report by Apple, the company has seen users on iTunes rent and purchase over 400,000 TV episodes and 150,000 movies every day. Apple TV owners make only a portion of this, but having reached a million users, can be seen as a significant audience for the first time.

Apple TV also streams content from Netflix, YouTube, Flickr, and MobileMe. All this “for the breakthrough price of just $99”, in sharp contrast to the much higher priced Google TV devices.

Apple has also announced that the Mac App Store will open for business on Thursday, January 6, 2011. The store will be available in 90 countries at launch and will feature paid and free apps in categories like education, games, graphics and design, lifestyle, productivity, and utilities. This should also include a number of apps for Apple TV.

Meanwhile, Roku, manufacturer of another set-top box that streams web videos to the television, claimed it is also close to reaching sales of 1 million units. According to the company, sales of the device had doubled since Apple TV entered the market three months ago.


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