ITC celebrates 20 years of e-Choupal

In 2020, e-Choupal rides the digital wave to become even more collaborative, integrated, personal for farmers

e4m by exchange4media Staff
Updated: Jun 22, 2020 3:04 PM
ITC

Twenty years ago, on June 20th, ITC took a leap of faith and launched the first e-Choupal in the village of Misrod, Madhya Pradesh. From one computer kiosk in a farmer's home leveraging the power of IT and internet, then still in its infancy, the e-Choupal grew to become a holistic #village #ecosystem helping raise productivity, replenish natural resources and provide efficient market access, empowering over 4 million Indian farmers today. In 2020, e-Choupal rides the digital wave to become even more collaborative, integrated, personal for farmers as ITC moves to e-Choupal version 4.0. Here is a 2-minute video tracing the amazing journey of the e-Choupal

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