Indiatimes partners with Shorthand to launch SMS browser

Indiatimes’ Insta SMS to deliver the best of Indiatimes to mobile users without the need for GPRS connectivity.

e4m by exchange4media Staff
Updated: May 10, 2011 9:46 AM
Indiatimes partners with Shorthand to launch SMS browser

Indiatimes, in partnership with Shorthand, has launched an innovative new SMS based mobile browser, which can deliver Indiatimes’ content over SMS to users who have the application installed on their phones.

Users can scroll and click through a graphical interface to access Indiatimes 58888 content without having to remember keywords or shortcodes, and at the same time, since the interface is a one time download, the users do not need to have a GPRS connection active either.

Users can even get the browser by sending an SMS to 58888, giving anyone with a mobile phone access to this content.

“There are around 575 million active mobile subscribers in India and most of them are still using low end or feature phones. Indiatimes’ Insta SMS Browser is positioned to cater to such users and provide them easy access to content in an interactive manner without the need of GPRS data plans. We are working with OEMs to have Insta SMS pre-embedded in handsets so that users can easily discover and use the app,” said Ajay Vaishnavi, Director, Telecom, Times Internet.
Users can also add Facebook, Orkut and other SMS Apps to the browser. The SMS Apps enable over 100 informational and transactional requests.

John McDonough, CEO and founder of Shorthand Mobile, said, “Shorthand is excited to enable compelling SMS content backed by one of India’s strongest brands. The Indiatimes’ Insta SMS Browser aggregates great content for users in one user friendly application. Shorthand’s proprietary technology enabled us to quickly build and deploy a branded platform for Indiatimes, which met Indiatimes’ aggressive launch timelines.”

The Indiatimes’ Insta SMS Browser is free-of-charge and is now available for download. Only a one-time download is required, thereafter, it uses SMS to communicate.

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