sms

DPDP Act forcing digital marketing reset: Email survives, Pixels die and SMS gets reborn

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A sweeping consent-first regime is dismantling India’s tracking-driven marketing economy and forcing brands to rebuild their entire digital stack from the ground up

e4m Staff Nov 25, 2025 12:30 PM

Brands get the memo on message marketing this year

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2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp

Shantanu David Dec 31, 2024 9:11 AM

TRAI’s new directive to block unwhite-listed URLs set to impact SMS traffic for marketers

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The directive will be enforced from October 1, 2024

e4m Staff Sep 27, 2024 1:16 PM

Power of Text: SMS marketing flourishes even in digital age

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SMS continues to be the main communication strategy for many sectors like real estate, service, media, healthcare brands, say experts

Kanchan Srivastava Dec 30, 2021 9:03 AM