In-flight apps see 400% surge in usage: InMobi report on COVID-19 impact

The report says that book, gaming & photo editing app usage has skyrocketed as consumers turn towards mobiles for entertainment and news during social distancing

e4m by exchange4media Staff
Updated: Mar 23, 2020 6:57 PM
In Mobi

InMobi, the global provider of enterprise platforms for marketers, has released a detailed analysis of the impact of COVID-19 in India. The report assesses the effects of the viral pandemic on the lives of the consumers in the top three metros of India. The report has been compiled based on the data available with the InMobi Audience Intelligence platform. It is centred on the in-app behaviour of consumers from 1st January to 11th March.

With the exponential rise in cases of COVID-19, the government of India has urged people to avoid travelling and congregating in large numbers. As a result, in the top three metro cities of India – Delhi, Mumbai and Bangalore – there has been a steep reduction in footfalls across major places of interest.

The report states that there’s been a 36% decrease in visits to tech parks and business complexes. A 57% reduction in footfalls to restaurants and eateries. Arcades and amusement parks have seen a 58% reduction. Schools, colleges and universities, which have been shut down according to government directives, have seen a massive 75% reduction in footfall.

Travel in the country has nosedived with a 25% decline in visits to Bengaluru, Mumbai and Delhi airports. But there’s been a 400% increase in activity of in-flight tracker apps. Growing panic has led to continuous monitoring of flight operations by concerned citizens.

App usage has skyrocketed as consumers have turned towards their mobiles for entertainment, news and other ways to keep themselves engaged during social distancing.

Image and video editing apps have seen a 60% surge in usage. Usage of strategy gaming apps has grown by 110%. Books and comic apps have seen a 200% growth. Mobile browsing app activity has shot up by 37%.

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