House of Pataudi unveils ‘Stories of Love’, featuring real Myntra customers
The ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched the first of its video content series
Published - Sep 11, 2019 4:54 PM Updated: Sep 11, 2019 4:54 PM
House of Pataudi, the ethnic wear brand, co-owned by Saif Ali Khan, Exceed Entertainment and Myntra, has launched a video content series, to establish a deep emotional connect with audiences from across regions and diverse cultural backgrounds.
This is being established through a new brand property called, ‘Stories of love’, that captures real couples who have an interesting love story to narrate.
The concept allows ‘House of Pataudi’ to manifest itself through the cultural facets of modern India, by showcasing the diversity that exists among people.
Shot in the form of episodes, the brand solicits ‘Myntra Insiders’ – members of Myntra’s Loyalty Program, from across the country, with an interesting love story and offers to capture their story through a video.
The first video captures a young couple from Kerala, ahead of their monsoon wedding. The two-and-a-half-minute film explicitly captures the essence of monsoon, the landscape and culture of the place, apart from the couple, who share their feelings for each other and describe their relationship with a romantic fervour.
“Rich culture and romance are an integral part of House of Pataudi and as a brand, we value the multi-cultural fabric that makes up our country. There is so much that India offers through its culture and traditions that every occasion, every ceremony has an interesting story and we decided to capture some of these through our Stories of Love campaign featuring real customers and celebrating their romance.” says, Saif Ali Khan.
Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “With this campaign, ‘House of Pataudi’ has clearly entered a space that takes the brand closer to the consumer’s heart, while firmly tying it to our culture. As an ethnic wear brand, occasions are key for House of Pataudi to connect with existing and new customers and with this campaign it attempts to strike a chord with customers associating romance, love, grandeur and culture with the brand.”
As an ethnic wear brand, festivals are also an important occasion for House of Pataudi to connect with its audience. The first video, featuring the couple form Kerala is also being targeted at Onam festival. The brand will identify 6 unique love stories from across the country over the next one year, for creating such films.
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