Hoichoi announces 100 hours of original content
The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India
Published - 20-September-2018
Niche regional OTT player Hoichoi, backed by SVF Kolkata-based entertainment company announces more than 100 hours of fresh original content with more than 30 new original shows and 12 films digital premiere, scheduled for next year. In addition there will be 200 Bengali movies to spoil the viewers. The content library will span across varied genres like dark comedy, fantasy, drama, musical and psychological horror among others.
The SVOD player will also soon introduce a new monetization stream with its ‘Pay Per View’ where the latest movies will be available to the users to stream at a certain rate in two weeks of its theatre release. For this model Hoichoi is in talks with all the producers of Bengali film industry.
Shrikant Mohta, Director and Co-Founder of Hoichoi said, “We have consciously taken a decision to adopt the AD-Free SVoD model because we want to provide the best uninterrupted entertainment experience to our audience. In yet another first in the Bengali entertainment space, we are now introducing the ‘Pay Per View’ feature as part of the TVoD model. We will be releasing movies on Hoichoi very soon after their theatrical release and the viewers will have the option to pay for the content on a-la-carte basis.”
With the intention to cater to 250 million plus Bengali across the globe Hoichoi will scale up its operations into overseas markets of Bangladesh and UAE in few months. The OTT player has been tying up with all the major telecom players in these countries to expand its user base. Especially in Bangladesh it’s working with local talent to produce new shows like ‘Dhaka Metro.’ plans are also on to dub few originals in Hindi, Tamil, Telugu and Arabic.
Vishnu Mohta, Co-founder, Hoichoi, mentioned, "These are markets with a potential of more than 180 million customers. While expansion into Bangladesh through local payment gateways, is a natural decision to reach a wider audience, entry into Middle East is aimed at connecting with the huge migrant Bengali population living in the Arabian Peninsula nation. 'Dhaka Metro' our first web series for the Bangladesh audience, which will be directed by award-winning director Amitabh Reza Chaudhuri will be launched soon."
Hoichoi has claimed over 1 million download and streamed over 240 million minutes of content with average time spent in-app being 60 minutes per day. Mohta added, “We launched Hoichoi with the objective of making it the ultimate destination for Bengali entertainment and we believe we have taken great strides on our way to achieving it. The fact that the average time spent in-app for Hoichoi is 60 minutes per day per subscriber is extremely encouraging, which is way above the industry average. Almost all the shows are loved by the audience and has become the reason for pop-culture references!
Hoichoi has taken a leaf out of Telecom players offline payment book with the introduction of offline payment method ‘Hoichoi Top Up Cards’ which will be available across stores in tier-II and tier-III towns. Mahendra Soni, Director and Co-Founder, hoichoi explained, “With almost 40 per cent of our audience coming from non-urban areas, we decided to emulate the successful telecom model and introduce Hoichoi Top Up cards to make it convenient for our customers to subscribe to Hoichoi. This offline payment mechanism will help us reach the masses in Tier II and Tier III cities. One can simply purchase the Hoichoi Top Up Cards available for subscribing to our three months, six months and 12 months plans from the nearest retailer and access the largest collection of the best in Bengali entertainment on hoichoi without having to do any online financial transaction."
The niche regional player will aggressively promote its new content under the campaign 'Hoichoi Season 2' during the festive period (Durga Puja) across all media.