Hike ties up with Gully Boy as exclusive messaging partner
Towards the release of Gully Boy on February 14, Hike will release stickers inspired from the movie
Published - Feb 12, 2019 3:04 PM Updated: Feb 12, 2019 3:04 PM
Homegrown instant messaging app Hike has announced its tie-up with Ranveer Singh’s upcoming film Gully Boy as a messaging partner.
Towards the release of Gully Boy on February 14, Hike will release stickers inspired from the movie. The stickers will let users you express in the ‘gully style’, using phrases from popular dialogues and songs from the movie.
The company in a statement said that Stickers are one of the most loved features of Hike and over 300 million stickers are exchanged every day.
Gully Boy is a Hindi-language musical drama film based on an aspiring rapper from a gully in Bombay and his journey from realizing his love for rap to chasing his dream. The movie is inspired by the lives of two Indian rappers aka gully boys— Divine and Naezy. Produced by Zoya Akhtar, Farhan Akhtar, Ritesh Sidhwani, the movie will be released under Excel Entertainment on February 14, 2019.
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