gully-boy

Gully Boy ‘Naezy’ raps for fbb’s #INDIA Ka Style anthem

In the video, Naezy has been seen rapping in different fbb outfits

exchange4media Staff 4 days ago

What makes 'Gully Boy' a marketing case study?

Vishal Ramchandani, Head of Marketing for Excel Entertainment, tells exchange4media all about the considerations of the production house for marketing 'Gully Boy'.

Venkata Susmita Biswas 1 week ago

Body wash brand, ThinkSkin, raps to the tunes of 'Gully Boy', #SoapKaTimeJaeyga

Recently launched by Future Consumer Ltd, Think Skin aims to influence consumers to upgrade from using a soap to a body wash

exchange4media Staff 18-February-2019

Gully Boy popularizes more than 20 brands in hip hop style

Brands such as Ola, Durex, Dairy Milk Silk, Zomato, Sunsilk, Netflix and even Mumbai Police, have all been using ‘Gully Boy’ memes to entertain the audience

Tasmayee Laha Roy 16-February-2019

Social Offline teams up with 'Gully Boy'

Social Offline has painted Gully Boy graffitis across 10 outlets in India

exchange4media Staff 15-February-2019

‘Gully Boy’ makers Excel Movies team with Snapchat

Through special lens people using Snapchat can sing along to the film's title track

exchange4media Staff 14-February-2019

Helo ropes in 'Gully Boy' stars to celebrate Valentine’s Day

Helo has launched a campaign giving the app users a chance to engage with Ranveer Singh and Alia Bhatt on the app

exchange4media Staff 13-February-2019

Dish TV enters in-film marketing association with ‘Gully Boy’ 

Dish TV has created a co-branded promo TVC featuring Ranveer Singh and Alia Bhatt

exchange4media Staff 13-February-2019

Hike ties up with Gully Boy as exclusive messaging partner

Towards the release of Gully Boy on February 14, Hike will release stickers inspired from the movie

exchange4media Staff 12-February-2019

Ranveer Singh and Ola come together to encourage aspiring rappers

The initiative aims to encourage people from all walks of life to showcase their talent, and participants are required to record a rap song while sitting in an Ola, using the Gully Beat app

exchange4media Staff 12-February-2019

JBL forges partnership with ‘Gully Boy’

Association will include in-film integration, opening credits & a special video with Ranveer Singh endorsing JBL apart from other social media and on-ground activations

exchange4media Staff 12-February-2019

Brands dancing to the tune of ‘Apna Time Aayega’

From Zomato to Netflix, Mumbai Police, Durex to Barbeque Nation, a number of brands have been using ‘Gully Boy’ memes to grab eyeballs

Dolly Mahayan 12-February-2019

I&B Ministry and CII to set up India Pavilion at Berlin International Film Festival

Festival that takes place between February 7 and February 10 will have a government delegation of senior officials at the India Pavilion

exchange4media Staff 06-February-2019

Dialogues from Ranveer Singh, Alia Bhatt- starrer Gully Boy start a 'meme-fest'

From Ranveer Singh's 'Apna time aayega' to Alia Bhatt's 'Mar jayega tu', several dialogues from the 2-minute-40-second trailer have been immortalised as hilarious memes

Anjali Thakur 12-January-2019