Ranveer Singh raps it for JBL campaign

The brand film will appear on OTT platforms and cinemas in the coming weeks

e4m by exchange4media Staff
Updated: Feb 15, 2020 9:18 AM
Ranveer Singh

JBL has unveiled its new brand film featuring actor and youth icon Ranveer Singh, urging consumers to ‘Live it real and Live it raw’.

The film reflects JBL’s ethos of daring the listeners to follow their hearts and to experience the raw and unfiltered sound of music. The slick flick makes a strong case for unwavering self-belief and confidence to conquer all - in Ranveer Singh’s inimitable style.

The campaign has been spread across multiple consumer touch points like digital and social media, e-commerce platforms and retail channels. The film will debut on OTT platforms and cinemas in the coming weeks, giving viewers a taste of JBL and Ranveer Singh’s quintessential flair.

Talking about the film, Ranveer said, “Working on the film with the folks at JBL has been an incredible experience. I love the brand’s philosophy of living raw and real as it resonates with my personal life choices. Our youth is all about authenticity and this brand film aims to reinforce the same self-belief. I look forward to working with JBL on some great projects that connect with the spirit of the youth.”

Vikram Kher, Vice President, Lifestyle Audio, HARMAN India said: “The new brand film is a true representation of JBL’s uncompromising quality and Ranveer Singh’s indomitable spirit. It is a powerful celebration of the raw potential of our youth and reflects their fearless attitude.”

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