Facebook accused of hiding inflated ad metrics for a year
The accusation has been made by a group of digital marketers in a lawsuit filed in the US court
Published - 18-October-2018
Facebook has been accused of intentionally obfuscating the problem of overstated average watch times on paid video ads for more than a year. The charge has been made by a group of digital marketers who filed a lawsuit in the US, according to media reports.
The lawsuit followed a report in a leading journal in September 2016 that claimed that the social media giant had been miscalculating the average time users spent on paid video ads by 60 to 80 per cent. Responding to the report, Facebook at that time had said that the problem was there for nearly a month and that it had been fixed.
But the digital markers claimed in the court that that Facebook knew of the problem for much longer than a month and did nothing for more than a year.
Facebook, has, however denied the allegations. A media report quoted a Facebook spokesperson as saying that the lawsuit is without merit and that they have filed a motion to dismiss these “claims of fraud.”
The spokesperson was quoted as saying, “Suggestions that we in any way tried to hide this issue from our partners are false. We told our customers about the error when we discovered it—and updated our help center to explain the issue.”