Dish TV India launches ‘Punjabi Active’ Service along with Shemaroo

Customers will have access to ad-free, 24X7 ‘Punjabi Active’ Service that will have movies, shows, short plays and songs

e4m by exchange4media Staff
Updated: Aug 9, 2019 2:26 PM

Dish TV India Limited has introduced a new value-added service ‘Punjabi Active’ in association with Shemaroo Entertainment Ltd to offer unique and engaging content to its Punjabi viewers on both of its brands - DishTV and d2h.

With the launch of this new service, customers can enjoy the complete ad-Free and 24X7 ‘Punjabi Active’ Service packed with movies, shows, short plays and songs.

The package includes daily Gurbani, devotional songs and latest Punjabi pop songs along with telefilms.

The customers will get to witness big premiere movies like High End Yaariyaan, Saggi Phull, Laavaan Phere, Nanak Naam Jahaz hai and Rabb da radio. The pack will include live studio music along with short movies and chat shows like Pekeyan di thukk, Aar Nanak Paar Nanak and Live Studio, which will also be telecasted over the weekends.

Anil Dua, Executive Director and Group CEO, Dish TV India Ltd said: “Dish TV India strongly believes that the best way to engage our subscribers is to provide a range of wholesome, exclusive and relevant content. We are glad to announce our partnership with Shemaroo to launch Punjabi Active service on both our platforms DishTV and d2h. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow subscribers to watch specially curated entertainment covering the latest Punjabi movies, shows, music and more in the comfort of their home.“

Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “We are delighted to partner with Dish TV and offer our extensive Punjabi service to a varied set of audiences through the launch of ‘Punjabi Active’ with Dish TV. As content leaders, over the years we have seen that the engagement is much higher when content is served in preferred language and through preferred medium. We are sure this partnership will entertain a massive set of audience across India.”

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