Cookie concerns: Google coming up with new initiative to 'serve higher-value ads'

In a blog post, Google Chrome’s web browser team wrote about the issue of limiting web tracking and cookies & called the new initiative ‘Privacy Sandbox’

e4m by exchange4media Staff
Published: Aug 23, 2019 8:56 AM  | 1 min read

Google has said that it is coming up with new ways to “serve higher-value ads” without putting at risk personal data of consumers, media reports have said.

A blog post was put up by the Google Chrome web browser team on Thursday about the call for limiting web tracking and cookies. The post said Google’s new initiative will be called “Privacy Sandbox”.

Other industry players are also part of the new initiative and are looking for alternatives to cookies while ensuring that publishers remain least affected, the blog said.

Chetna Bindra, Senior Product Manager, User Trust and Privacy, Google has been quoted in media reports as saying: “Relevant advertising plays a major role in funding the open internet.”

The blog further says that the potential revenue of publishers falls by 52 per cent if cookies are removed.

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