Celebrating Vikram Tanna: A leader redefining Digital Entertainment

Today, on his birthday, we celebrate Vikram Tanna,  a seasoned media executive and dynamic leader at the forefront of digital transformation in entertainment. As the Chief Executive Officer of Eros Now, Tanna brings with him a legacy of shaping consumer experiences across traditional and emerging platforms. His journey spans over two decades and reflects a rare blend of strategic vision, operational depth, and an instinct for what comes next.

Before taking the helm at Eros Now, Tanna built a distinguished career across some of the biggest names in global media. He held senior leadership roles at Star India, where he spent over eight years, and later at Discovery Networks Asia Pacific, where he led advertising sales and business development for South Asia. These roles gave him deep exposure to content ecosystems, distribution networks, monetization strategies, and audience building across linear and digital platforms.

In 2020, he joined Mzaalo, a gamified video-on-demand platform under Xfinite Global Plc, as Chief Operating Officer. There, he was instrumental in shaping a rewards-driven entertainment model — one that brought together premium content, blockchain technology, and user engagement mechanics. Tanna played a key role in developing Mzaalo’s token economy, integrating blockchain into the platform’s architecture, and listing XET (the native digital asset) to power a decentralized content ecosystem.

Eros Now, one of India’s earliest OTT platforms, is now positioned to evolve under Tanna’s leadership into a next-generation entertainment destination, leveraging both its content library and technology platforms for global scale. With an eye on innovation, he is steering the company toward an ecosystem where content, community, and commerce intersect.

What distinguishes Vikram Tanna is his ability to straddle legacy media and cutting-edge tech. He understands the language of ratings and revenue as fluently as he does that of tokens, DApps, and digital economies. His leadership style is grounded in disciplined execution, but he remains deeply curious, always scanning the horizon for the next big shift in audience behavior or platform strategy.

As he celebrates his birthday today, Vikram Tanna’s professional journey stands as a blueprint for how the media and entertainment industry can evolve,  from broadcast to blockchain, from passive viewership to active participation.