BJP MP Sushil Kumar Modi pushes for law to make Google, FB share revenue with publishers

Modi noted that the move will help traditional media companies in India who are in financial crisis, burdened by expenses of hiring journalists, anchors and reporters

e4m by exchange4media Staff
Updated: Mar 17, 2021 2:35 PM

BJP Rajya Sabha MP Sushil Modi has urged the centre to enact a law on the lines of Australia's News Media Bargaining Code to compel tech giants Google, Facebook and YouTube to share ad revenue with news media companies in India.

He also said that the traditional media companies are passing through their worst phase in recent history. "They are in deep financial crisis. Earlier it was because of pandemic and now it is because of giants like YouTube, Facebook, and Google," he added.

Modi noted that traditional media companies incur heavy expenses in employing anchors, journalists, reporters and advertisement is the main source of revenue for the news industry. "In the past few years with the advent of tech giants like Google, YouTube and Facebook the larger share of advertisement is taken away by these tech giants," he stated.

He also said that the Indian government should emulate Australia on this issue. "We should follow Australia. Australia has taken the lead by enacting a law News Media Bargaining Code. Last week, the Australian parliament passed by which they compelled Google to share advertisement revenue with news media. Australia has set precedent and now France and other countries are making laws for advertisement revenue sharing."

India, he said, should now take the lead in ensuring that Google and Facebook pay news publishers their fair share of ad revenue.

"I urge the Indian government that the way they have notified the intermediary guidelines and digital media ethics code 2021 to regulate social media and OTT platforms in the same way they should enact a law on the pattern of the Australian code so that we can compel to share revenue with traditional media. India must take a lead to make Google and Facebook pay a fair share of earnings they make from domestically produced news content on the internet."

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