Asianet News Network launches new digital offering will be a melting pot of music, pop-culture, digital trends and content, specially designed for the Indian millennial

e4m by exchange4media Staff
Published: Oct 17, 2019 1:20 PM  | 2 min read

Asianet News Network is excited to introduce the company’s latest digital offering ‘’, the company’s new platform for all things millennial. This digital expansion will include the company’s current media assets and will also serve as the growth platform for ANN`s newer digital initiatives. 

Designed as the one-stop-hub for the ‘Fun, Young, India’, will be a melting pot of music, pop-culture, digital trends and content that is specially designed for the Indian millennial. 

“For nearly two decades, music has been Indigo’s DNA. And our relentless pursuit to capture the essence of music in all our initiatives continues with As the umbrella offering for all our music and youth-centric content, will be the go-to destination for music lovers in India”, said K. Sanjay Prabhu, Director - ANNPL during the product’s launch. 

ANN’s portfolio companies include On-Air Indigo 91.9 FM - India’s leading international music radio station, operating out of Bengaluru and Goa, Indigo XP - company’s XPeriential music venues across Bengaluru, and Indigo LIVE - marquee entertainment events encompassing music and fashion. As a part of the digital consolidation, these entities will now have a digital presence on, and across all social media assets. 

Indigo Music’s continued focus has been to provide a fun, youthful space for music and entertainment, and that essence will dominate This new digital destination will provide niche musicians, indie-bands, creative innovators and artists a new avenue to pursue their passion and present it to the country. Diversity and inclusion will play a key role in the curation of content, as reaches out pan-India.

Abhinav Khare, CEO, Asianet News Network

“ is our aspiration to take Indigo across the nation. Audiences in Bengaluru and Goa have come to call Indigo home when it comes to music and entertainment… be it our radio or our venues. And will take the same magic across the nation. With this digital expansion, audiences across India will be able to experience the spunk and vibrancy of the Indigo brand, where ever they may be.” said Abhinav Khare, CEO, Asianet News Network.

With the platform currently in the beta-phase, will soon see a pan-India launch, bringing the country on one platform to experience the magic. 

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