Marketing experts say such exchanges function as modern-day word-of-mouth and help brands become part of pop culture in real time

Sunidhi Vijay Feb 10, 2026 9:22 AM

IPL offers brands the opportunity to cash in on multiple touchpoints through social media buzz, second-screen engagement, influencer content, and real-time trends, share observers 

Chehneet Kaur and Sunidhi Vijay Mar 20, 2025 9:11 AM

The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground

e4m Staff Mar 12, 2025 10:09 AM

According to a LinkedIn post by the company, the agency should specialise in meme marketing and pop culture

e4m Staff Feb 18, 2025 4:03 PM

Post-acquisition by NODWIN Gaming, Comic Con India is trying to attract more sponsors, create bigger experiential arenas, and bring together a broader range of pop culture fans

Jagruti Verma Dec 2, 2024 3:53 PM

Star Plus’ prime-time show has acquired a life of its own beyond television, thanks to a combination of social media and Bollywood’s unconditional love. Here’s what’s going on

exchange4media Staff Sep 6, 2022 1:00 PM