Media and creative agencies are giving workplace Diwali celebrations a creative makeover, while finding new ways to balance festive cheer with busines...
Cheil X
12
Articles
7
Leadership Changes
1
Campaigns
1
Events
4
People
Latest News
12 Articles
Pop-up stalls and flexi holidays: Ad agencies light up workplaces with new Diwali playbook
e4m News Confirmed: Cheil India onboards Reckitt's Geetika Chadha
Geetika will lead the agency’s social and influencer marketing mandate for Samsung business
Raghubar Bisht joins Cheil India as Client Lead for Samsung
Prior to this, Bisht was at Lodestar UM as Business Director
Neha Shrivastava joins Cheil India as VP - Head of Digital
She brings 19 years of experience across marketing strategy, business growth and digital transformation
Cheil X taps Ogilvy’s Tania Sinha for Delhi, Reckitt’s Geetika Chadha for influencer mktg
Before joining Cheil X, Sinha was with Ogilvy as Category Lead, Sparkling INSWA, a role involving global brands
Creator economy gets a commerce push as brands move closer to checkout
Industry players say YouTube expanding brand partnerships in terms of product tagging to help high-value or high-margin categories to scale; brands ca...
As creator supply grows, are agencies still fighting for exclusive talent?
As India’s creator pool crosses 4 million, agencies are exploring exclusive rosters, long-term contracts, creator-agnostic models and technology-led m...
Is the Mumbai-centric agency model finally breaking?
Talent, culture and business are spreading beyond Mumbai. Agencies are now asking if the metro-first structure that built Indian advertising can hold
Priyanka Saini moves on from Cheil India, joins BBDO India
Saini joins BBDO India as AVP
Cheil X wins Hero MotoCorp’s creative pitch for festive season campaigns
The account was contested by several major advertising networks
Hero MotoCorp begins festive campaign pitch as ad networks vie for creative mandate
The pitch has attracted participation from advertising agency networks, including WPP, Omnicom Advertising India and Cheil SWA
Kanika quits Cheil X months after Delhi leadership role
Her departure comes just months after Cheil X announced an internal leadership reshuffle that elevated her from the role of VP to Head of its Delhi op...
Leadership Timeline
7 Updates
Sep 2026
Latest
Raghubar Bisht — Client Lead (appointment)
Raghubar Bisht joins Cheil India as Client Lead for Samsung.
Oct 2023
Kanika — Head of Delhi office (resignation)
Kanika has resigned from her position at Cheil X after a recent leadership reshuffle.
Oct 2023
Priyanka Saini — Account Director (departure)
Priyanka Saini has moved on from Cheil India after close to four years.
Oct 2023
Tania Sinha — Lead of Delhi office (appointment)
Tania Sinha has been appointed to lead Cheil X's Delhi office.
Oct 2023
Neha Shrivastava — VP - Head of Digital (appointment)
Neha Shrivastava has joined Cheil India as Vice President - Head of Digital.
Oct 2023
Neha Shrivastava — VP - Head of Digital (appointment)
Neha Shrivastava joins Cheil India as Vice President - Head of Digital.
Oct 2023
Geetika Chadha — Associate Vice President – Social & Influencer Marketing (appointment)
Geetika Chadha has been appointed as Associate Vice President for Cheil India, focusing on social and influencer marketing for Samsung.
Campaigns, Awards & Events
Hero MotoCorp Festive Season Campaign
Oct 2023
Cheil X wins the creative pitch for Hero MotoCorp’s upcoming festive season campaign, covering integrated crea...
AI Insights
AI
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Talent Acquisition. Cheil X has onboarded several experienced professionals from leading companies to bolster its capabilities in social and influencer marketing.
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Winning New Accounts. The agency has successfully won the creative pitch for Hero MotoCorp's festive campaigns, showcasing its competitive edge in the advertising sector.
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Expansion of Services. With the addition of new leadership, Cheil X is expanding its service offerings, particularly in digital and influencer marketing.
FAQs
AI
Cheil X has recently onboarded Geetika Chadha as the head of social and influencer marketing for Samsung and Tania Sinha from Ogilvy.
Cheil X won the creative pitch for Hero MotoCorp's festive season campaigns.
Cheil X is focusing on enhancing its social and influencer marketing capabilities.
Neha Shrivastava has joined Cheil X as the VP - Head of Digital.
Yes, Cheil X is expanding its team by hiring experienced professionals from other major companies.
AI-assisted summary, reviewed by our newsroom
AI
Cheil X has recently strengthened its team by onboarding key personnel from major companies, including Geetika Chadha from Reckitt and Tania Sinha from Ogilvy, to enhance its social and influencer marketing capabilities. Additionally, the agency has secured the creative pitch for Hero MotoCorp's festive season campaigns, indicating a growing presence in the competitive advertising landscape.
Key Executives
4 People
GC
Geetika Chadha
Head of Social and Influencer Marketing
TS
Tania Sinha
Category Lead
NS
Neha Shrivastava
VP - Head of Digital
RB
Raghubar Bisht
Client Lead for Samsung