Guest Column: Dr. Sandeep Goyal writes that true beauty in advertising lies not in adding more, but in embracing simplicity and white space to let one...
Amul
13
Articles
1
Leadership Changes
6
People
Latest News
13 Articles
Yohaku no Bi: The beauty of the empty space
The cost of being forgettable: Why good businesses struggle to build great brands
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on why a good product and competitive pricing are not always enough to win attention,...
News TV advertising decline eases to 7% in Jan-Jul 2026: TAM AdEx
The decline compares with a sharper 15% fall recorded by the news genre in January-July 2025
The Badaam Effect: Why 5 soaked almonds beat a 5-star review
In India, love is never said. It is soaked overnight. Soaked almonds are a uniquely Indian stroke of love and care, writes Dr. Sandeep Goyal
To celebrate or not to celebrate International Chocolate Day
Indians never really liked chocolate, but always loved what it meant. Chocolate in India was never a food. It was a currency
When did purpose become negotiable?
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, and a Curious observer, questions whether brands are losing sight of purpose in the pursuit of...
The future of creativity belongs to Humans and AI
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking...
There is no such thing as Bad PR. There is only bad business that PR has to explain
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares why many believe PR can erase a crisis, but it cannot
New India, Brand India: From potential to performance
Marketing leader Savio Cerejo writes that India is evolving from a nation of potential into a confident, ambitious and globally influential Brand Indi...
New India: The world’s most compelling marketing story
Marketing leader Anindya Khare writes that brand India has evolved into a global marketing and innovation powerhouse, driven by homegrown brands, medi...
Shashi Sinha - the anchor of Amul’s relationship with the agency: Jayen Mehta
Jayen Mehta, Managing Director, GCMMF (Amul), recalls Shashi Sinha’s unique perspective, his consistency and humility
Shashi Sinha: The leader who changed the way India looked at media
Ganapathy Viswanathan, Communication Consultant & Author, writes about Shashi Sinha’s legacy in shaping India’s media industry and transforming media...
AI is transforming Indian advertising. Can it say ‘Har Ghar Kuch Kehta Hai’?
Guest Column: In part two of this series, Renuka Naj and R. Chandra Mouli discuss how AI is forcing agencies into their biggest restructuring in decad...
Leadership Timeline
1 Update
Nov -0001
Latest
Shashi Sinha — Brand Ambassador (retirement)
Shashi Sinha's retirement after a 40-year association with Amul.
AI Insights
AI
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Emphasis on Simplicity in Advertising. Amul is adopting a minimalist approach in its advertising, focusing on powerful ideas rather than cluttered messages.
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Navigating Brand Purpose. The company is actively engaging in discussions about the importance of maintaining brand purpose in the face of market pressures.
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Adapting to Market Trends. Amul is aware of the changing dynamics in consumer preferences and is adjusting its marketing strategies accordingly.
FAQs
AI
Amul is known for its dairy products, including milk, butter, cheese, and ice cream, and is a leading brand in the Indian dairy industry.
Amul focuses on simplicity and powerful messaging in its advertising, often using humor and cultural references to connect with consumers.
Amul is navigating a competitive landscape where maintaining brand purpose and consumer connection is increasingly important.
Yes, Amul is known for its cooperative model that supports dairy farmers and contributes to rural development in India.
Amul is actively adjusting its marketing strategies to align with evolving consumer preferences and trends in the dairy market.
AI-assisted summary, reviewed by our newsroom
AI
Amul continues to strengthen its brand presence in India by focusing on simplicity and powerful messaging in its advertising strategies. The company is navigating the evolving marketing landscape, emphasizing the importance of brand purpose and consumer connection amidst a competitive environment.
Key Executives
6 People
DS
Dr. Sandeep Goyal
Guest Columnist
GS
Gargi Sarkar
Founder & MD of RA Brand Consultant
YS
Yesudas S Pillai
Entrepreneur and Investor
GV
Ganapathy Viswanathan
Independent Communication Consultant & Author
SC
Savio Cerejo
Marketing Leader
AK
Anindya Khare
Marketing Leader