McCann's Best Bets at Cannes Lions 2018
Two campaigns from McCann Worldgroup India are headed to Cannes this year
Two campaigns from McCann Worldgroup India are headed to Cannes this year. The agency which topped the agency leaderboard from India last year is betting on 'Tell me a story' a campaign for Storytel and ‘When on the road, listen to the road’ an outdoor campaign for the Ministry of Road Transport & Highways.
Tell me a story
Great stories deserve a great narration, especially classic children’s stories with their rich plots and varied characters. But how will a child imagine the story in the best way possible?
McCann’s idea highlights the plight of a child who hears a story, but doesn’t quite imagine it the way it should be. Often, the line between narrator and the characters blurs itself. Storytel, does justice to the stories and characters with its vivid narration, well-modulated voices and background score to bring back the magic of fairytales.
When on the road, listen to the road
Youngsters and their smartphones are inseparable. If they are not glued to their smart screen, you bet they are plugged in and listening to music - especially when they are travelling. While such a habit is harmless when one is travelling in a metro, but when the same continues when one alights and walks on busy roads, totally lost in music and completely oblivious to the surroundings, it can be dangerous. An increasing number of road mishaps are happening in India due to this distraction. Through a simple but arresting outdoor campaign, McCann showed the effect music has on people – it virtually blinds them.
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