Cannes Lions 2019: Ogilvy is the only agency from India shortlisted in Glass

The agency's 'waterproof saree' campaign for HUL's Hamam soap has secured the shortlist

e4m by exchange4media Staff
Published: Jun 5, 2019 11:18 AM  | 2 min read

From about 23 entries in the Glass Category: The Lion for Change, the only entry from India to be shortlisted is Ogilvy. They have been shortlisted for their work done for Unilever’s Hamam soap. Ogilvy created a waterproof saree campaign for the recently concluded Kumbh Mela Festival.

For the Kumbh Mela, Ogilvy along with HUL, launched the #GoSafeOutside campaign. They came up with waterproof sarees for women devotees to take a dip at the Holy Sangam without worrying about prying eyes and camera flashes.

Speaking about Ogilvy India securing a shortlist in the Glass Category, Sukesh Nayak, Chief Creative Officer, Ogilvy India, said: “We are proud to have been shortlisted for the Glass Lion for ‘Waterproof Sarees’, which is part of the larger ‘Go Safe Outside’ initiative by Hamam. For a brand engaged in women empowerment, this Glass Lion shortlist enhances the concept behind the initiative and is an indicator of the impact the campaign has created.”

The Glass category has taken in entries from 2015 till present. This category celebrates culture-shifting creativity. It recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising.

The jury president for this category is Jamie Robinson, Chief Creative Officer, Joan Creative.

The shortlisted entries will present their work to the jury members and the audience during Cannes Lions 2019 from June 17 to June 19, 2019. 

No Indian agency has been shortlisted in the Titanium and Innovation category.

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